About Laëtitia
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- FreelanceMarketing & Communication ConsultantJanuary 2023 - Today (3 years and 7 months)Paris, France• Marketing strategy consulting and operational implementation for B2B startups and SMEs.• Marketing strategy consulting and content creation for two hotels in India,• Social media update for a hotel in Welligama, Sri Lanka,• Article writing for a French media outlet, lifestyle and travel.
- Robeau techMarketing & Communication DirectorINTERNET OF THINGS (IOT)October 2021 - January 2023 (1 year and 3 months)Boulogne-Billancourt, France• Identification of growth opportunities and development directions through ecosystem monitoring, target market and needs analysis,• Management of marketing strategy, brand awareness and image: creation of editorial and graphic charters, SEO/SEA optimization, supervision of print and digital sales tools,• Management of communication strategy and brand representation at events and in the media, through the implementation of a media and PR plan,• Management of the marketing team of 3 people.MARKETING MANAGER
- QUATRE EPINGLESMarketing and Communication ManagerENTERTAINMENT AND LEISUREJuly 2019 - September 2021 (2 years and 2 months)Paris, France• Design and implementation of marketing and commercial strategies, creation of B2B and B2C communication campaigns (attraction, loyalty, corporate).• Implementation of SEO/SEA strategy, e-reputation management (social networks, newsletters, blog) and definition and analysis of KPIs.• Creation of print and digital tools, content writing (newsletters, blog articles) and brand platform redesign with offer and product optimization.• Establishment of 7 partnerships and management of 3 interns.
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Education
- Bac+5 en Marketing Digital & Management de projets2016Bac+5 en Marketing Digital & Management de projets