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Laëtitia MuchertLM

Laëtitia Muchert

Marketing & Communication Consultant

€450/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laëtitia

With over 10 years of experience in marketing in prestigious companies such as Chanel and Engie, as well as in the personal services and ecology sectors, I have acquired a diverse perspective of the business world and developed a great adaptability.
Passionate about travel, I have explored over 40 countries, immersing myself in different cultures and adopting a nomadic lifestyle off the beaten path. These experiences have allowed me to refine my understanding of global dynamics, while nurturing my creativity and proactivity, qualities that I put to the service of every project I undertake.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Marseille (up to 50km)

Experience

  • Freelance
    Marketing & Communication Consultant
    January 2023 - Today (3 years and 7 months)
    Paris, France
    • Marketing strategy consulting and operational implementation for B2B startups and SMEs.
    • Marketing strategy consulting and content creation for two hotels in India,
    • Social media update for a hotel in Welligama, Sri Lanka,
    • Article writing for a French media outlet, lifestyle and travel.
    Stratégie webmarketing Communication digitale Community manager reseaux sociaux SEO Branding
  • Robeau tech
    Marketing & Communication Director
    INTERNET OF THINGS (IOT)
    October 2021 - January 2023 (1 year and 3 months)
    Boulogne-Billancourt, France
    • Identification of growth opportunities and development directions through ecosystem monitoring, target market and needs analysis,
    • Management of marketing strategy, brand awareness and image: creation of editorial and graphic charters, SEO/SEA optimization, supervision of print and digital sales tools,
    • Management of communication strategy and brand representation at events and in the media, through the implementation of a media and PR plan,
    • Management of the marketing team of 3 people.
    MARKETING MANAGER
  • QUATRE EPINGLES
    Marketing and Communication Manager
    ENTERTAINMENT AND LEISURE
    July 2019 - September 2021 (2 years and 2 months)
    Paris, France
    • Design and implementation of marketing and commercial strategies, creation of B2B and B2C communication campaigns (attraction, loyalty, corporate).
    • Implementation of SEO/SEA strategy, e-reputation management (social networks, newsletters, blog) and definition and analysis of KPIs.
    • Creation of print and digital tools, content writing (newsletters, blog articles) and brand platform redesign with offer and product optimization.
    • Establishment of 7 partnerships and management of 3 interns.

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Education

  • Bac+5 en Marketing Digital & Management de projets
    2016
    Bac+5 en Marketing Digital & Management de projets

Skill set

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