Freelancer profile translated to English.

Description

Laetitia – B2B Product Marketing & Sales Collateral

Your product is better than the competition, but your prospects don't see it?

Stand out with a pitch that makes an impact.

For 8 years, I've been helping B2B companies and entrepreneurs sell more effectively by clarifying their offering, structuring their launches, and creating impactful sales collateral.

Positioning & Messaging

- Clarify the offering and value proposition

- Create clear and differentiating messages

- Build an impactful sales pitch

Product Launch

- Develop a launch plan

- Coordinate marketing, sales, and product

- Support market entry

Sales Enablement

- Create pitch decks, brochures, product sheets, landing pages

- Build sales playbooks and talking points

- Train sales teams

Why launch with me?

8 years of experience at the intersection of product, marketing, and sales
An ability to simplify what seems complex
Concrete deliverables, designed to be used immediately by your teams

🤝 A launch coming up? An offering to clarify? Write to me.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Clarivate
Product Marketing Manager
November 2022 - Today (3 years and 7 months)
Product Launches:

- Development and implementation of launch plans
- Creation of clear and differentiating messages
- Training of sales teams to sell better
- Design of sales collateral: pitch decks, brochures, product sheets, -- Landing pages, emails, case studies
- Product marketing mentoring

Go-to-Market (GTM) Strategy Storytelling Product Launch Value Proposition Mentoring
Komodor
Product Marketing Consultant
April 2023 - December 2023 (8 months)
Positioning Strategy
Competitive Analysis
Market Needs Analysis
Trend Analysis
Monitoring and Reporting
Competitive Analysis Sales Talking Points Positioning Strategy Value Proposition Product Market Fit
Indico Data
Product Marketing Consultant
March 2023 - October 2023 (7 months)
Value Proposition Definition
Key Messages
Sales Playbook
Monthly Sales Collateral (brochures, emails, case studies)
Value Proposition Storytelling Sales Playbook Positioning Strategy Case Study

Check out Laetitia's experience

Nathalie

Copywriter - nathalierossatisseau.com

Reviewed on 12/7/2025

Laetitia perfectly captured my positioning and delivered a clear, structured, and immediately usable storytelling. Professional, fast, and very attentive, she truly brought out the value of my offering. I recommend her without reservation.

Nicolas

Tavor Management

Reviewed on 11/18/2025

Excellent work by Laetitia Maarek. She brought clarity to the project and provided a real battle plan for the SaaS launch. I highly recommend Laetitia.

Show all 7 reviews