Laetitia Logroan

Define and manage the communication and event strategy, in alignment with the organization's product/service development objectives. Organize internal and external events: manage the project lifecycle, from initial concept to day-of coordination. Select and manage external service providers and agencies. Manage and monitor the budget. Write content (talking points, media briefs, summary notes). Analyze post-event performance indicators and produce reports.

Develop the communication and event strategy. Create event concepts: produce and manage stands, communication materials: web, social media, and print (100 to 2000 participants). Write internal and external emails to share Hub news. Manage social media: LinkedIn (+600 followers) and Twitter (+700 followers). Analyze the performance of digital campaigns and events (engagement rate, ROI, etc.) and provide recommendations to optimize future actions. Ensure budget management, controlling expenses and identifying optimization levers.

Develop and deploy the communication strategy and plan: (+20% workshop participation and +45% museum and park visits). Create and produce content: Annual activity report, brand brochure, website content, social media content, and institutional tools. Develop an internal communication strategy to enhance pride of belonging, retention, and talent recruitment. Create brand content: develop a graphic charter, brand book, and internal and external communication policy.