Freelancer profile translated to English.
Back to original languageAbout Laëtitia
Senior Content Strategist, I support brands and agencies in the design, management, and deployment of high-performing content strategies.
With over 8 years of experience in agencies and consulting, I work across the entire editorial chain: SEO audits, brand platform definition, editorial territories, social media strategies, and multi-format content factories (articles, white papers, newsletters, podcasts, videos).
Accustomed to demanding environments, I manage complex projects involving internal teams, freelancers, and multiple stakeholders. I intervene in both the strategic upstream (diagnosis, recommendations, roadmap) and the operational phase (coordination, editorial supervision, deliverable tracking).
I regularly lead workshops and editorial committees to align teams, generate differentiating concepts, and structure sustainable systems.
My background (YouLoveWords, Alcimed, TBWA Corporate, IKKS…) has allowed me to work for premium and corporate brands, with a strong emphasis on editorial quality, brand consistency, and performance.
English
Fluent
Spanish
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- YouLoveWordsSenior Content StrategistCONSULTING AND AUDITSJuly 2023 - July 2025 (2 years)Paris, France· Definition and management of high-performing content strategies: benchmarks, editorial and SEO audits, brand platform redesign, branding, storytelling, Social Media strategies, and multi-format Content Factory.· Facilitation of strategic key moments: editorial and strategic committees, workshops, and creative days, with a collaborative approach to ensure project success and strengthen client relationships.· Design of editorial and creative concepts, aligned with clients' business and marketing objectives.· Content production management and coordination: selection and briefing of freelancers, deliverable tracking, with a strong emphasis on editorial quality and consistency.· Editorial calendar supervision: rigorous monitoring of commitments and deadlines.· Client support in content activation and optimization: reporting, performance analysis, and A/B testing.· Management of tenders and support to the Sales team in the sales cycle: pre-sales, strategic recommendations, presentations, and contribution to client portfolio development.🎯 Key expertise: Editorial strategy | Content marketing | SEO | Social Media | Branding | Storytelling | Project management | Client relations
- ALCIMEDHead of Public Relations and ContentCONSULTING AND AUDITSSeptember 2020 - July 2023 (2 years and 10 months)Paris, France· Management of content production (articles, white papers, videos, infographics, client testimonials…) and ensuring their quality level, in direct liaison with the teams of the 8 offices.· Optimization and promotion of website content and social media, in collaboration with the digital marketing team.· Analysis of content production dynamics and monitoring of the achievement of overall annual objectives.Public Relations· Co-definition of Alcimed's PR strategy and associated KPIs.· Creation, development, and nurturing of a network of specialized journalists and influencers to promote content and offerings: organization of speaking opportunities and press events.· Development and management of a group of press contacts within each team.· Dissemination of press communications on the blog and social media.· Writing of a press kit.· Ensuring regular media monitoring and creation of an internal press review.
- TBWA\CORPORATEInfluence ConsultantCONSULTING AND AUDITSNovember 2019 - April 2020 (5 months)Paris, FranceNETFLIX: Influence strategy support for the setup of Netflix's Paris offices (January 2020). Event attended by journalists from major French media outlets as well as Reed Hastings (CEO and founder), Anne Hidalgo (Mayor of Paris), Franck Riester (Minister of Culture), among others. Design and writing of round tables. Development and presentation of reporting;EDMOND DE ROTHSCHILD HERITAGE:Creation of a club of 15 influencers to promote the young brand and lifestyle on social media. Organization of the kick-off event with brand ambassadors and the group of 15 influencers (>100k); Implementation of a social media strategy; ReportingHUDI:Public relations strategy; press release writing; press kit writing; press list compilation; opinion piece writing; Media training
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 - Manager of Innovative StrategiesCESACOM2019Écosystème digital SEA -SEO Innovation Data Droit du web L’école de communication Cesacom propose une formation pratique : du BTS communication ou du Bachelor au titre à finalité professionnelle de niveau 7 (EU), (anciennement titre certifié RNCP niveau I) "Manager de projets innovants" spécialisation Digital orientée data (5e année), en passant par les titres à finalité professionnelle de niveau 6 (EU), (anciennement titre certifié RNCP niveau II) de "Chef de projet en communication" (3e année) ou bien "Manager en stratégies de communication" (4e année). Les étudiants apprennent à devenir de véritables couteaux suisses de la communication, capables de diriger comme de penser une stratégie, en réaliser les créas et les vendre. Fondé il y a plus de 10 ans, l'école Cesacom s'affirme dans sa double volonté : proposer une autre manière d’envisager l’enseignement en général, et l’enseignement de la communication en particulier.
- Master 1CESACOM2018Pack Marketing Consumer Market Insight Content Marketing Storytelling Brand Content Construire et analyser un système numérique L’école de communication Cesacom propose une formation pratique : du BTS communication ou du Bachelor au titre à finalité professionnelle de niveau 7 (EU), (anciennement titre certifié RNCP niveau I) "Manager de projets innovants" spécialisation Digital orientée data (5e année), en passant par les titres à finalité professionnelle de niveau 6 (EU), (anciennement titre certifié RNCP niveau II) de "Chef de projet en communication" (3e année) ou bien "Manager en stratégies de communication" (4e année). Les étudiants apprennent à devenir de véritables couteaux suisses de la communication, capables de diriger comme de penser une stratégie, en réaliser les créas et les vendre. Fondé il y a plus de 10 ans, l'école Cesacom s'affirme dans sa double volonté : proposer une autre manière d’envisager l’enseignement en général, et l’enseignement de la communication en particulier.