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Laetitia LantieriLL

Laetitia Lantieri

Pen

€778/day
Paris, FR
15+ years
Creative
Conception
Copywriting
big idea
French English Translation

Average response time: 1 hour

Freelancer profile translated to English.
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About Laetitia

Laetitia defines herself as a pen. After being creative in advertising agencies for years, she now divides her time between freelancing, still in copywriting, and writing… Two universes she likes to bring together. On the communication side, she has broadened the scope of her activities beyond pure and hard advertising and now also offers: content, activation, naming, brand storytelling, language charter creation, director's notes writing (in French and English), UX writing...

On the writing side, she has dedicated herself for several years to writing fiction and chronicles on different types of media: web series, audio podcasts, opinion pieces.

Numerous other references and works available upon request.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Auto-entreprise
    Freelance writer and author
    January 2014 - Today (12 years and 5 months)
    Paris, France
    Copywriting, creative direction, and consulting in all areas (advertising, content, storytelling, brand identities, social media) and for all types of clients (major agencies, startups, advertisers). Author activity in ghostwriting (radio, stage) and in her own name (podcast, audiovisual).
  • Publicis Conseil,
    copywriter
    January 2002 - January 2014 (12 years)
    Paris, France
    Copywriting, production monitoring, post-production, and management of junior teams across all media: TV, print, radio, 360, social media. Budgets: Intermarché, Nescafé, GDF, AXA, Tefal, Rowenta, Orange, Renault, Wonderbra, Dim, Stihl/ Viking, PMU, Europe 1, Club Med, SFR, Wonderbra, Minute Maid + prospecting.
  • BETC-Euro RSCG,
    copywriter
    January 2001 - January 2002 (1 year)
    Paris, France
    Copywriting, production monitoring, post-production in TV and print. Budgets: Carte Noire, Bien Être, Vichy.
    Files available upon request.

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Education

  • Advertising creation training (in English)
    Adhouse, Saatchi&Saatchi School,
    2001
    Formation en création publicitaire (en anglais)
  • Master's degree in advertising with honors
    Sup de Pub (INSEEC),
    2000
    Master de publicité mention
Check out Laetitia's education

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