Freelancer profile translated to English.
Back to original languageAbout Laetitia
Few professionals master both the business dimension of B2B commercial prospecting, the creative and strategic aspects related to Visual Identity and Branding, and the cross-functional nature of managing events, editorial, or digital projects.
> This 360° vision has allowed me to develop a unique hybrid approach, combining Creativity, Strategic Rigor, and a Focus on Results!
–– My expertise
I support you in implementing high-impact experiences that align Brand Strategy and B2B Business Development, thus ensuring consistency between who you are, what you do, and what you offer...
B2B Business Development (+12 years):Audit & structuring of B2B commercial strategy, Account mapping, Custom construction & Qualification of prospect lists, Data Management, Multi-channel Prospecting campaigns, B2B Lead Generation, Project identification, Qualified appointment setting, Closing & Follow-up
Artistic Direction (+9 years):Graphic & visual design, Visual identity and branding, logos, iconographic research, institutional & commercial materials
Cross-functional Project Management (+15 years):Event projects, corporate events (incentives, trips...) or public events, Visual communication, Digital content
–– Results
- Hundreds of highly qualified leads generated from demanding targets (C-level decision-makers, key accounts...), for solutions potentially worth several million euros (IT/Tech, Cloud, SaaS, Events, Digital Marketing, Retail, Telecommunication, Finance, Industry, Construction, Agri-food, Energy, Consulting sectors...)
- Over 700 projects managed with budgets up to tens of thousands of euros, for renowned companies
–– Pricing
Indicative daily rate (one-off mission context) | Fixed price upon quote (depending on project/regularity)
Looking forward to discussing your challenges with you!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- NetMedia GroupB2B Business Development Consultant | Account ManagerPRESS AND MEDIAFebruary 2025 - October 2025 (8 months)NetMedia Group publishes 11 leading B2B media brands, targeting executives and department heads in key sectors: Marketing, Digital, Sales, IT, Finance, and Procurement. They are followed monthly by several hundred thousand professionals.Objective / Mission:Strengthening the B2B opportunity acquisition pipeline for the Customer Relationship Business Units (RelationClient Mag, Ecommerce Mag), and the Sequoia agency, a specialist in Corporate Communication (NetMedia Group).> Business Development with Startups, SMEs/ETIs, and Key Accounts, from a wide range of strategic sectors: IT/Tech, Cloud/SaaS, Digital, Marketing, Telecommunications, Consulting, BPO, Automotive, Industry, Construction/Public Works, Agri-food, Environment, Energy...Scope: France, Europe, and International.• Message Engineering: In-depth analysis of the service offering and value proposition to structure impactful and highly targeted campaign messaging and email outreach.• Data Management: Audit, update, qualification, and enrichment of prospect databases to maximize contact rates and effectiveness.• Operational Deployment and Qualification: Comprehensive operational management of cold prospecting (project identification, lead generation, and qualified appointment setting).• Monitoring and Recommendations: Implementation of detailed reporting/reviews, and production of end-of-campaign summaries including detailed analysis of the context, results of actions taken, and strategic recommendations for continuous operational optimization.Impactful Results:> Generation of nearly 50 highly qualified leads/opportunities, with 80% of appointments scheduled, across 3 distinct B2B prospecting campaigns, over a total period of just over 30 days.
- GreenOneB2B Business Development & Communication ManagerFebruary 2024 - September 2025 (1 year and 7 months)GreenOne is a key player in the technological and environmental transition for businesses. It deploys technical solutions enabling them to meet their energy and regulatory objectives.Objective / Mission:National commercial development of complex technologies (dual-flow ventilation units, BMS systems, and heat recovery).> Strategic and operational implementation (from targeting to securing C-Level appointments) of a prospecting campaign specifically focused on major retail chains.• Data Management: Data sourcing and account mapping with complete construction (from A to Z) of about 15 new prospecting lists (nearly 600 new accounts) + Enrichment and updating of existing databases.• Strategic Communication: Design of a prospecting strategy (messaging and emailing), based on message relevance as the sole driver of direct qualification and performance.• Operational Deployment: Multi-channel prospecting (nearly 1600 accounts) and full management of the opportunity acquisition cycle, up to appointment scheduling.• C-Level Performance and Opportunity Stakes: Exclusive focus on accessing ultimate decision-makers (CEOs/Store Managers) for major investment projects, with a potential value reaching seven figures.Impactful Result:> Scheduling of nearly 170 highly qualified C-level appointments, over approximately 220 days of effective prospecting campaigns on complex projects.
- OonayDigital Project ManagerMarch 2024 - September 2024 (6 months)Oonay is a creative Content Marketing agency. It designs multiple digital content formats to engage audiences and orchestrates campaigns to achieve its clients' B2B/B2C marketing objectives.Mission:I managed the complete execution, coordination, management, and monitoring of 12 digital projects (from brief to delivery), acting as the primary point of contact between the client and the production teams.> Projects managed: Digital Cards and LinkedIn Ads Campaigns, Visuals, Motion Design Videos, Newsletter Templates, Emailing and Carousels, Ebooks, Brochures & Product Sheets, and Sponsorship Dossiers.> Client Portfolio: CEGID, MASAO, NAAIA & ORIONOStrategic and Operational Responsibilities:• Strategic Analysis: Analysis of client needs and drafting of detailed creative and technical briefs, ensuring a clear understanding of objectives.• Cross-functional Coordination: Supervision of internal/external teams (writing, design, technical/deployment), and monitoring of operations in compliance with schedules and deadlines.• Client Relations: Client interface including regular progress updates, deliverable adjustments, and approvals, from the design phase to final delivery.
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Education
- Marketing & Social Media TrainingUdemy2018• Stratégie de marketing digital • Audits • Mise en place et gestion de communautés Social Media • Déploiement de campagnes marketing digital (Facebook, Twitter, Instagram & LinkedIn) • Analyse des performances • Réalisation de newsletters et campagnes emailing via MailJet • Conception et gestion de sites web avec WordPress
- CAD and DTP Software TrainingMangaïa2004• Maîtrise de la Suite Adobe : Photoshop | Illustrator | InDesign > Image, Dessin vectoriel et Mise en page