Freelancer profile translated to English.
Back to original languageAbout Laetitia
After 10 years of experience in Marketing at Van Cleef & Arpels, a renowned Jewelry House part of the Richemont group, I obtained:
- an MBA in Luxury Management in the Digital Age with Sup de Luxe Paris
- a Metaverse expert certification with the Blockchain Council
- an Advanced Social Media Strategy certification with Hootsuite, a reference in the academic field of social media.
My educational and professional background led me to found my consulting company, "Luxe & Meta", with the goal of helping brands in their marketing efforts on web 2.0 and web 3.0 channels. Recently, I have assisted premium and luxury brands in defining their brand identity, preparing compelling presentations for investors and partners, designing their website, and formulating their Social Media strategy.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Tsingy BayMarketing consultantHOSPITALITYSeptember 2022 - Today (3 years and 9 months)As a marketing professional for a luxury hotel, I work to position the establishment as a leader in its sector. After a competitor audit, I identified our hotel's strengths to differentiate ourselves in the market. I also created a visual identity that highlights our hotel's uniqueness and exclusive luxury. The website currently under development aims to attract future clients and find partners for the opening. It will be attractive, easy to navigate, and consistent with our high-end brand image. My current actions will strengthen the hotel's recognition and its position as the preferred choice for clients seeking unique, high-quality experiences.
- WokenwineConsultant MarketingE-COMMERCESeptember 2022 - Today (3 years and 9 months)Luxembourg, LuxembourgI have the opportunity to work for WokenWine, an innovative digital platform using NFTs to improve the traceability of fine wines with the aim of making the market more transparent and responsible. My role is to position the platform against the competition, by creating a visual identity consistent with its values and by presenting products in a qualitative manner to target potential investors and partners. I am involved in the communication strategy on social media and in the press, as well as in an audit aimed at improving the company's website performance. This experience is very enriching and allows me to develop solid skills in digital strategy.
- Van Cleef & ArpelsMarketing ManagerLUXURY GOODSOctober 2015 - January 2020 (4 years and 2 months)Hong Kong, Hong Kong SAR ChinaFrom November 2015 to January 2020, the House had 14 boutiques in the Hong Kong and Macau markets, representing 20% of global turnover at the time.I partly defined, implemented, and coordinated the annual marketing plan focused on high-end products, to acquire new customers and retain existing ones. I provided monthly analyses of sales and the overall market situation, ensured the success conditions for new product launches, protected the House's competitiveness by monitoring competitor pricing and regional macroeconomic changes. I also guided the sales team by providing product-specific training and offering tailored services for local VIP clients. Finally, I managed three people who were subsequently promoted to regional level.
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Education
- MBA Management in Luxury in the Digital ageSup de Luxe Paris2022Le MBA Management in Luxury in the Digital Age de Sup de Luxe Paris est un programme de formation de pointe destiné aux professionnels du secteur du luxe qui souhaitent acquérir les compétences et les connaissances nécessaires pour naviguer dans un monde en constante évolution, où les nouvelles technologies jouent un rôle de plus en plus important. Ce programme couvre les principales tendances et les enjeux du secteur du luxe, ainsi que les stratégies de gestion et de marketing pour réussir dans ce marché hautement concurrentiel. Les étudiants bénéficient d'un enseignement de qualité par des professeurs expérimentés et d'une occasion de réseauter avec des professionnels du secteur.
Certifications
- Metaverse ExpertBlockchain Council2022
- LVMH InsideLVMH2022