Freelancer profile translated to English.
Back to original languageAbout Laetitia
đź’Ľ A rich and diverse career of 25 years as a **webdesigner**, **art director**, **product designer**, **certified product owner**, and for the last 4 years, **Lead Product Designer**.
After 8 years at PMU as head of Web & Mobile applications for Equidia.fr, regions.equidia.fr within the PMU MEDIA division (Equidia TV channel), I joined the Identified Customer Journey Team of the Française des Jeux Directorate asLead Product Designer for the player account(Acquisition Team - Registration, player account, Responsible gaming).
đź’ˇUX = Doing the right thing.
đź‘€ UI = Fixing things.
🚀 My missions & ambitions for design:
Leadership & Management
- Lead a team of product designers, UX Writers...
- Streamline activity by implementing team rituals (weekly meetings, design reviews, design culture)
- Ensure the proper implementation of UX & Research processes
- Guarantee the quality of deliverables
- Accelerate the development of design culture by evangelizing design from UX to UI
Vision & Strategy
- Contribute to the establishment of a global vision and a co-construction approach
- Drive growth through design
- Accelerate stakeholder alignment (JR, Legal, CRM...)
- Find solutions to complex problems with simple solutions, building trust and emotion.
Test & Learn - Expertise
- Define & conduct user research & tests (perceptions, explorations, AB Tests, and Data)
- Ensure the consistency of user journeys according to strategic objectives
- Guarantee the improvement of interface and user experience quality by considering pain points (Voice of the customer)
- Evolve, disseminate, and utilize the design system (DS merger in progress) & content system
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FDJUnitedLead Product DesignerENTERTAINMENT AND LEISUREJuly 2022 - Today (3 years and 11 months)Boulogne-Billancourt, France🚀 My current missions:Leadership & Management- Lead a team of product designers, UX Writers...- Streamline activity by implementing team rituals (weekly meetings, design reviews, design culture)- Ensure the proper implementation of UX & Research processes- Guarantee the quality of deliverables- Accelerate the development of design culture by evangelizing design from UX to UIVision & Strategy- Contribute to the establishment of a global vision and a co-construction approach- Drive growth through design- Accelerate stakeholder alignment (JR, Legal, CRM...)- Find solutions to complex problems with simple solutions, building trust and emotion.Test & Learn - Expertise- Define & conduct user research & tests (perceptions, explorations, AB Tests)- Ensure the consistency of user journeys according to strategic objectives- Guarantee the improvement of interface and user experience quality by considering pain points (Voice of the customer)- Evolve, disseminate, and utilize the design system (DS merger in progress) & content systemLed Design Projects (user journeys):
- Responsible Gaming (JR) Dashboard for the player account
- Winnings deposit & withdrawal process (regulatory)
- New player account certification
- Redesign of game limit screens with a UX Writer
- FDJ & Me - New program (Challenge, promotions...)
- Referral program
- Registration process improvement
- PMUPO & Product DesignerENTERTAINMENT AND LEISUREJanuary 2015 - June 2022 (7 years and 5 months)Colombes, FranceProduct Owner & Designer for the Equidia Regions project launched in April 2021: https://regions.equidia.frUX & UI design for Social Prono: https://www.equidia.fr/evenementsApplication Manager, UX-UI Designer for the EQUIDIA thematic TV channel mobile application > https://www.equidia.fr/.
- Application Management involving both technical and editorial aspects.
- Responsibility for the technical management of the sites and a part of editorial content management and site animation.
- **Participation in the design**, creation, and acceptance testing of new application versions.
- Management of relationships with internal users (Marketing, Community Management, Editorial, Supervision) and technical partners (agencies, developers, hosts).
- Implementation with developers of new tools and platforms via API: Kinow VOD e-commerce platform, SaaS solutions editor for customer identity and access management,
- Use of collaborative communication platforms such as JIRA, Slack, Teams...)
- Tools: Adobe Creative Suite, Balsamiq Mockups 3, Microsoft Office, Prestashop e-commerce solution, Wordpress CMS, Payline (Banking), Dimelo (Customer Service).
- Application on-call duty: Handling on-call duties evenings, weekends/holidays.
- Keywords: Audiovisual: VOD, streaming, live, Mogador, Louise, Hexaglobe, horse racing data and video feeds, big data...
- Design & Creation: Graphic design, web design, webmastering, e-Commerce, HTML integration, User Experience Design, ergonomics, wireframing, mockups, video, HTML 5, CSS 3, project management, iOS, SEO...
- FagorbrandWebdesignerRETAIL (LARGE RETAILERS)August 2010 - December 2012 (2 years and 4 months)Rueil-Malmaison, FranceIn August 2010, I joined the FAGOR BRANDT SAS group, in the e-Commerce creation department, within the French sales division. I was responsible for updating, creating, and graphically improving the e-commerce sites Maxicook Germany and France, Thomson Line Home Appliances, and designing the www.clearit.fr site.My missions: create e-commerce site media (Newsletters, Contests, banners...), participate in the creation of new group sites, manage external web design needs.
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Education
- UX-PM 2 Implementing UXUXalliance2023UX-PM 2 Mettre en oeuvre l'UX
- Certified Scrum Product Owner® (CSPO®)Scrum Alliance2021Certified Scrum Product Owner® (CSPO®)