Freelancer profile translated to English.
Back to original languageAbout Laetitia
đź’Ľ A rich and diverse 25-year career as a **webdesigner**, **art director**, **product designer**, **certified product owner**, and for the past 4 years, **Lead Product Designer**.
After 8 years at PMU, managing Web & Mobile applications for Equidia.fr and regions.equidia.fr within the PMU MEDIA division (Equidia TV channel), I joined the Identified Customer Journey Team at La Française des Jeux asLead Product Designer for the player account(Acquisition Team - Registration, Player Account, Responsible Gaming).
đź’ˇ UX = Doing the right thing.
đź‘€ UI = Fixing things.
🚀 My missions & ambitions for design:
Leadership & Management
- Lead a team of product designers, UX writers...
- Streamline activity by implementing team rituals (weekly meetings, design reviews, design culture)
- Ensure the proper application of UX & Research processes
- Guarantee the quality of deliverables
- Accelerate the development of design culture by evangelizing UX to UI design
Vision & Strategy
- Contribute to establishing a global vision and a co-creation approach
- Drive growth through design
- Accelerate stakeholder alignment (Legal, Juridical, CRM...)
- Find solutions to complex problems, creating simple, trustworthy, and emotionally engaging solutions.
Test & Learn - Expertise
- Define & conduct user research & testing (perceptions, explorations, A/B tests, and data)
- Ensure the consistency of user journeys aligned with strategic objectives
- Guarantee the improvement of interface and user experience quality by addressing pain points (Voice of the Customer)
- Evolve, disseminate, and utilize the design system (DS merge in progress) & content system.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FDJUnitedLead Product DesignerENTERTAINMENT AND LEISUREJuly 2022 - Today (4 years and 1 month)Boulogne-Billancourt, France🚀 My current missions:Leadership & Management- Lead a team of product designers, UX writers...- Streamline activity by implementing team rituals (weekly meetings, design reviews, design culture)- Ensure the proper application of UX & Research processes- Guarantee the quality of deliverables- Accelerate the development of design culture by evangelizing UX to UI designVision & Strategy- Contribute to establishing a global vision and a co-creation approach- Drive growth through design- Accelerate stakeholder alignment (Legal, Juridical, CRM...)- Find solutions to complex problems, creating simple, trustworthy, and emotionally engaging solutions.Test & Learn - Expertise- Define & conduct user research & testing (perceptions, explorations, A/B tests)- Ensure the consistency of user journeys aligned with strategic objectives- Guarantee the improvement of interface and user experience quality by addressing pain points (Voice of the Customer)- Evolve, disseminate, and utilize the design system (DS merge in progress) & content systemDesign projects managed (user journeys):
- Responsible Gaming (JR) Dashboard for the player account
- Winnings deposit & withdrawal journey (regulatory)
- New player account certification
- Redesign of game limit screens with a UX Writer
- FDJ & Me - New program (Challenges, promotions...)
- Referral program
- Registration journey improvement
- PMUProduct Owner & Product DesignerENTERTAINMENT AND LEISUREJanuary 2015 - June 2022 (7 years and 5 months)Colombes, FranceProduct Owner & Designer for the Equidia Regions project launched in April 2021:UX & UI Design for Social Prono:Application Manager, UX-UI Designer for the EQUIDIA thematic TV channel's mobile application >*Application Management:Handling both technical and editorial aspects.*Responsibility for technical managementof websites and a part of editorial content management and website animation.
- **Participation in the design**, creation, and testing of new application versions.
- Implementation with developers of new tools and platforms in API mode: Kinow VOD e-commerce platform, SaaS identity and customer access management solution provider,
- Use of collaborative communication platforms such as JIRA, Slack, Teams...
*Tools:Adobe Creative Suite, Balsamiq Mockups 3, Microsoft Office, Prestashop e-commerce solution, Wordpress CMS, Payline (Banking), Dimelo (Customer Service).*On-call duty for applications:Handling evening and weekend/holiday shifts.*Keywords:Audiovisual: VOD, streaming, live, Mogador, Louise, Hexaglobe, horse racing data and video feeds, big data...*Design & Creation:Graphics, web design, webmastering, e-Commerce, HTML integration, User Experience Design, ergonomics, wireframing, mockups, video, HTML 5, CSS 3, project management, iOS, SEO... - FagorbrandWebdesignerRETAIL (LARGE RETAILERS)August 2010 - December 2012 (2 years and 4 months)Rueil-Malmaison, FranceIn August 2010, I joined the FAGOR BRANDT SAS group, in the e-Commerce creation department, within the French commercial division. I was responsible for updating, creating, and graphically improving the Maxicook Germany and France e-Commerce sites, Thomson Line Home Appliances, and designing the website.My missions: create e-commerce site media (Newsletters, Contests, banners...), participate in the creation of new group sites, manage external web design needs.
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Education
- UX-PM 2 Implementing UXUXalliance2023UX-PM 2 Mettre en oeuvre l'UX
- Certified Scrum Product Owner® (CSPO®)Scrum Alliance2021Certified Scrum Product Owner® (CSPO®)