Freelancer profile translated to English.
Back to original languageAbout Laetitia
Let's boost your SEO traffic together...
Convert your traffic with an UX optimized site.
Companies and web marketing SEO, UX clients:
- Insurance / Banking sector (MMA, La Banque Postale, Cofinoga, other players),
- Luxury sector (Galeries Lafayette Group, BHV),
- Ecommerce (eco-responsible designer, chocolate, Nicolas spirits, 3 Suisses),
- Others : Moneo restaurant card, Marionnaud, Monoprix, Carrefour, ...
My services as an SEO consultant
- Ecommerce SEO (prestashop, shopify, woocommerce) and WordPress SEO (or other CMS: squarespace, drupal...). Project management and senior expertise: site creation, redesign, migration, integration of editorial sites into the business site.
- SEO Audit : netlinking, technical semantics, competitive analysis
- Local SEO: audit, optimization of the Google Business Profile, recommendations on store locator pages on your site.
My services as a UX user experience consultant,
- UX Audit: blocking points and areas for improvement.
- AB Test Execution and integration recommendations.
- Mockup and wireframe proposals in Figma for SEO and UX optimized pages.
My latest specialization, Growth Hacking
- Growth Marketing: audit and action plan, strategy for rapid revenue growth using the AARRR technique: Acquisition / Activation / Retention / Referral /
- SEO Tenders (client / agency): needs analysis, proposal/tender creation and project management during this period.
- Local SEO Training (Google My Business profile), Ecommerce SEO, Semantic SEO.
My SEO and Digital Marketing Profile in a few points:
- Digital marketing consultant with 17 years of experience,
- Expert SEO consultant, 9 years with a dual client and agency perspective.
- Management of large projects in major groups or SMEs using Agile methodology.
French
Native or bilingual
English
Conversational
Can work on-site
Nantes (up to 50km), Angers (up to 10km), Le Mans (up to 10km), Rennes (up to 10km)
Experience
- JLooDirector of SEOCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 9 months)
Management, project management, process optimization, customer loyalty. E-commerce SEO and showcase sites
- Management of 15 employees (including 2 referents): development, well-being, quality of delivered support.
- Execution and implementation of **SEO training for all levels**.
- PĂ´le productivity: implementation of processes, creation of templates, sharing of best practices, performance monitoring...
- Customer satisfaction: client monitoring, implementation of a customer satisfaction program.
- Project management: agency website redesign (in progress).
- Execution of SEO audits (strategy, semantic, technical, and netlinking) and client/prospect sharing.
- Monitoring, R&D SEO
- MMA AssurancesDigital Marketing Project ManagerBANKING AND INSURANCEFebruary 2016 - September 2023 (7 years and 7 months)Le Mans, France
SEO Manager for the insurance sector
- Integration of SEO into the various digital marketing axes (content marketing, technical, UX, media, social media...)
- Definition of the SEO strategy for mma.fr / entreprise.mma.fr / local and its implementation (semantic, technical, netlinking).
- SEO, UX Redesign
SEO RESULTS
Leads for professionals and businesses x2 in 1 year, x3 in 3 years, x5 in 4 years.Leads per (journey) x35% in 1 year, x62% in 4 years.OTHER digital marketing PROJECTS
- Project Management: Redesign of store locator and GMB optimization, e.g., https://agence.mma.fr/ - https://agence.mma.fr/le-mans-pasteur/
- Project Lead for migration and SEO optimization of the editorial site by integrating it into the business site.
- Local Project Lead: support in the multidiffusion of data on directories (synergy of local data).
- Development of action plans and campaigns on MMA sites during commercial campaigns.
- Participation and implementation of thelocal acquisition digital strategy with the network (acculturation, priority, support documents, webinar training).
- Team Support: training, best practices, change management.
- Implementation of steering and analytics tools (Gantt, Trello, Data Studio).
- Implementation of amore agile process for content optimization and production (integrating SEO (Wimi workflow tools, page production referent...)).
User Experience (content part)
- Optimization of the editorial structure mma.fr, entreprise.mma.fr, agence.mma.fr (directory).
- **UX Audit**.
- Content Governance: preparation and animation of editorial committees, implementation of a validation process and collaborative tool, organizational management.
- Execution of UX and digital studies (eye-tracking tests, Google Analytics reports, market analysis...).
- **Conversion tunnel analysis**.
- Booster mon commerce by LaetiMultichannel Project ManagerJanuary 2022 - Today (4 years and 5 months)Nantes, FranceBusiness Owner and Project Management:- For the new MMA.fr website (sales journey): analysis of needs, writing of specifications and requirements, reporting, organization of pre and post-production.- Agile methodology operation.
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Education
- Master, Communication specializing in Services MarketingISCOM Paris2007Master, Communication spécialisation Marketing Services,
- Bachelor's Degree, Communication, specializing in Direct Relationship MarketingISCOM Paris2006Licence, Communication, spécialisation Marketing Direct Relationnel