Freelancer profile translated to English.
Back to original languageAbout Laëtitia
Art Director, Print/Web Graphic Designer & Illustrator.
I have worked in the beauty industry for the past 4 years and now I support all types of companies in the creation of their brand image and communication materials.
I appreciate aesthetics, meaning, simplicity, and functionality.
_Brand Identity_
- Logo
- Business card
- Graphic charter
_Print_
- Press kit
- Press advertisement
- Brochure
- Book
- Flyer
- Poster
- Invitation
_POS & Packaging_
- Advertising campaign (from conception to manufacturing)
- Execution
_Illustration_
- Pattern
- Product
- Fashion
- Beauty
_Web_
- Website mockup
- Emailing
- Newsletter
- Banner
_References:_
Some companies I've had the chance to work with: Nuxe, BioBeauté, Resultime, Nivea, Parashop, Linkcity, Territoires Vendômois etc.
I am curious, eager for new projects covering various themes, and attentive to your needs. Don't hesitate to contact me to discuss your projects. :)
French
Native or bilingual
English
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- GROUPE NUXEPrint Graphic DesignerFASHION AND COSMETICSSeptember 2014 - April 2017 (2 years and 8 months)Paris, FranceProject graphic manager for the following brands: Nuxe, Bio Beauté, and Resultime.
- Managed campaigns in their entirety, from conceptualization to final production;
- Responsible for creating all advertising and editorial materials for travel retail;
- Responsible for creating all advertising and editorial materials for the Resultime brand, implementing the new graphic and iconographic charter;
- Created POS materials including: displays of all sizes, Decaux, totems, podiums, stands, window displays, commercial furniture, counter displays, glorifiers, stickers, shelf talkers;
- Created publishing materials for the press: Brochures, leaflets, flyers, gift cards, invitations, CD labels;
- Created packaging for Christmas gift sets, beauty sets, travel pouches, promotional boxes;
- Assembled visuals, retouching, and directed retouching directly with photoengravers;
- On-site proofing;
- Proactively provided proposals and advice to marketing, communication, and public relations departments.
- PARASHOPPrint Graphic DesignerFASHION AND COSMETICSOctober 2017 - November 2017 (2 months)Paris, France
- Created packaging for the "ÊTRE BIEN" brand's first skincare and dental range;
- Retouched patterns for the packaging of the new manicure range and its adaptation on pouches;
- Created product labels for the "LES OFFICINES" brand.
- INNER VOYAGECreative DirectorHEALTH AND WELLNESSJanuary 2018 - Today (8 years and 5 months)Singapour, SingaporeResponsible for the creative direction of the brand image and all company communication materials.
- Designed and produced the logo and business card;
- Created and integrated the website on Wordpress;
- Photography;
- Laid out content for training courses and e-books;
- Community management, creation of visual content for Instagram, Facebook, and Linkedin accounts.
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Education
- Master in Creative DirectionCAMPUS FONDERIE DE L'IMAGE2016
- Bachelor of Science in Hospitality and Luxury Brand ManagementCMH2009