Freelancer profile translated to English.
Back to original languageAbout Laetitia
⚡ 15 years of experience in project management in companies lead me today to offer my services as an independent.
🎯 I ensure that projects progress on time and within the planned schedule and budget.
Rigorous, positive, and a team leader, I know how to rally and bring people together around the objectives of each project I support.
I work with startups, SMEs, and large corporations in various sectors: tech, public sector, services, hospitality & catering, industry, etc. I am equally comfortable with simple and complex projects, involving multidisciplinary teams.
🎯 I intervene according to your needs and accompany you step by step in the following areas:
- Digital projects
- Marketing and communication strategy deployment projects
- Digital transformation projects with development monitoring
Last mission: Project Management for the redesign of the Bordeaux University Hospital website (+200K Budget, team of 15 people)
Do not hesitate to contact me to refine your needs and propose tailor-made support.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 40km)
Experience
- AImigo (ex-Gymglish)Consultant / Communication StrategyEDUCATION AND E-LEARNINGOctober 2024 - December 2024 (3 months)Paris, FranceCommunication strategy for AimigoThe new brand of the Gymglish group, in a context of total rebranding.With several components:- Annual communication strategy- Content strategy- Strategic planning in coordination with business objectives
- CHU BordeauxConsultant / Outsourced Project ManagementPUBLIC SECTORAugust 2024 - Today (2 years)Bordeaux, FranceProject management for the Bordeaux University Hospital on the mission of total redesign of the hospital's website
- Gogaille - Hôtels et restaurantsMarketing DirectorHOSPITALITYSeptember 2021 - November 2022 (1 year and 2 months)Bordeaux, France- Brand launch strategy: branding, launch campaign- Content strategy on Instagram and Facebook social networks- Digital Marketing: Acquisition (FB Ads, Google Ads, Geofencing, retargeting)- CRM implementation (email, push, SMS, notifications), transactional & marketing- LinkedIn sales marketing implementation- Definition of Social Media / Brand Content strategy- Influence development- PR strategy definition (targeting, topics, events)- Dashboards & Weekly Reporting- Coordination of the team and agencies
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Education
- Master's in Corporate and Institutional CommunicationCELSA - Higher School of Information and Communication Sciences2011
- MIAGEUniversity Paris - Val-de-Marne (Paris XII)2007