Freelancer profile translated to English.
Back to original languageAbout Laetitia
Hello, welcome!
I am Laetitia Gillard. As a digital communication expert for nearly 10 years, I support brands and professionals by creating content that makes a lasting impression and converts.
COMMUNICATION STRATEGY
- Brand Content Marketing
- Editorial line
- Editorial calendar (Social Media)
- Social media strategy
- Audit, personas, positioning...
- Storytelling
BRANDING
- Brand Identity (naming, brand universe, key values, manifesto)
- Personal branding and brand image
COPYWRITING
- Writing press articles and blog articles
- Writing, publishing, and updating all your materials: books, web pages, presentations, manifestos, publications, scripts, marketing emails, podcast preparation (intro, outro, questions, outline…), newsletters…
CONTENT CREATION
- Writing for social media (LinkedIn - Facebook - Instagram)
- Photo and videos
- Creative content: video editing, carousels, UGC content...
- Publication, community management, moderation,
- Weekly or monthly reporting
GHOSTWRITING
- LinkedIn identity and posts
- Writing books, white papers, or long-form content
- Digital influence
- Writing pitches, speeches...
- Rewriting support
- Posture coaching
Looking forward to discovering how I can best help you!
See you soon,
Laetitia G.
French
Native or bilingual
Spanish
Fluent
English
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Bayard Presse.Project ManagerFebruary 2026 - March 2026 (1 month)Communication project coordination for Bayard Presse on a 2-month assignment:- Liaising between service providers and meeting deadlines- Creating briefs- Creating editorial calendars- Writing fixed pages, blog articles- Editorial strategy and writing publications
- maison d'édition La Racine des Mots.CoordinatorSeptember 2025 - January 2026 (4 months)I was assigned by this publishing house as a coordinator with the following tasks:✳︎ Project coordination and management✳︎ Author contract management✳︎ Discovery calls✳︎ Creation of various content: blog articles, social media posts...✳︎ Overseeing the editorial committee
- WedeoScript WritingPRESS AND MEDIAMay 2021 - May 2022 (1 year)During this assignment, I was responsible for:✳︎ Project coordination and management✳︎ Managing client calls and creating briefs✳︎ Writing animation scripts (motion design)
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Education
- Master 1Faculty of Literature and Arts (FLLASH VALENCIENNES)2008
Certifications
- CopywritingCopywriting Mania - Stan Leloup2022
- SEO Web WritingFRW - Lucie Rondelet2022