Freelancer profile translated to English.
Back to original languageAbout Laetitia
Does your business development still rely heavily on your network… but is becoming difficult to manage?
Are you a leader of VSEs and SMEs and find yourself in these situations:
→ Irregular customer acquisition
→ Poorly structured commercial actions
→ Lack of visibility on what truly works
You find it difficult to anticipate, prioritize, and grow your business with confidence.
When development is unclear or irregular, I help leaders of VSEs and SMEs reintroduce structure and priorities.
My approach combines commercial and marketing levers to build more coherent and sustainable customer acquisition, adapted to your real-world situation.
Specifically, I help you define:
→ where to focus your efforts
→ what actions to implement to find or retain clients
→ how to structure your development
👉 I offer a 100% personalized 4-hour strategic workshop to:
→ clarify your development axes
→ align marketing and sales
→ prioritize high-impact actions
→ leave with a concrete action plan
Shall we discuss it?
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- EDF SAMarketing Manager / CMOENERGY AND UTILITIESNovember 2023 - April 2024 (5 months)Massy, France- Translating business objectives into marketing strategy (analysis phase + then establishing a 6-month roadmap)- Designing service offerings (defining market targets, identifying resources, creating customized offer levels in line with targets and business plan)- Launching user surveys to validate and consolidate the needs of identified user segments- Contribution to the implementation of an online data collection platform- Contribution to the implementation of branding for a new service launch- Creating a LinkedIn communication/prospecting plan- Creating marketing documentation- Organizing participation in a trade show
- Laetitia Rodriguez SASUMarketing ConsultantNovember 2023 - March 2026 (2 years and 5 months)I help leaders of VSEs and SMEs clarify their commercial & marketing direction to secure their revenue.
- GRDF (Gaz Réseau Distribution France)Relationship Marketing Project ManagerENERGY AND UTILITIESSeptember 2021 - December 2022 (1 year and 4 months)Lyon, FranceEmail channel referent, digitalization of customer journeys, customer knowledge systems. Business support for harmonizing customer communication.■ B2C Emailing Campaigns Manager: implementing A/B tests – managing and challenging service providers – database quality■ Marketing Automation: implementing 71 automated workflows■ Data & Voice of Customer Collection: implementing online customer knowledge systems - automatic data qualification via automated flows - access via QR codes or personalized login links
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Education
- Master 2 Connected Communication and Digital MarketingIAE Lyon2021Master 2 Communication Connectée et Marketing Digital
- Bachelor – Business Development and Marketing ManagerESC Grenoble2010Bachelor – Responsable de Développement Commercial et Marketing