Freelancer profile translated to English.

Description

Marketing Manager with 7 years of experience, I independently manage digital marketing strategies: from SEO to paid advertising, including email marketing and analytics.

My specialty: natural referencing (SEO) and, increasingly, GEO (referencing for AI engines).

I support both institutional structures and small brands with strong values, with particular attention to consistency between strategy and brand image.

Proficient tools: GA4, Google Search Console, Meta Ads, LinkedIn Ads, Mailchimp, Google Ads, Semrush, WordPress, Looker Studio.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Montréal (up to 50km)

Conseil scolaire francophone provincial Permanent
COMMUNICATIONS AND MARKETING MANAGER
EDUCATION AND E-LEARNING
January 2022 - Today (4 years and 7 months)
Montréal, Canada
Managed a multi-channel strategy (Meta Ads, LinkedIn Ads, SEO, email automation) that generated a growth in LinkedIn impressions (x32) and Facebook (x2.4) over a 12-month period, through continuous iteration based on performance data. Optimized newsletter click-through rate (x3.8) by rethinking content structure and calls to action. Managed the complete digital acquisition cycle: paid advertising campaigns (Meta Business, LinkedIn Ads), SEO/GEO, WordPress website redesign and management, regular reporting via Google Analytics and Search Console. Created and managed email automation sequences, audience segmentation, and triggered campaigns. Built and executed a structured editorial calendar (blog, social media, newsletters) generating nearly 10K unique users on the blog in 6 months. Designed multi-channel talent acquisition campaigns (social media, geo-targeted advertising,..)
Google Tag Manager GEO SEO SEO Writing Social Media
PCI automatisation industrielle
Social Media Coordinator
MECHANICAL ENGINEERING
January 2022 - April 2022 (3 months)
Montreal, QC, Canada
Managed internal and external communications for a B2B SME selling automation solutions to other companies, including talent attraction and employer branding.
Social Media LinkedIn LinkedIn Ads Graphic Design Facebook Ads
MAIF
INTERNAL COMMUNICATIONS OFFICER
BANKING AND INSURANCE
January 2021 - October 2021 (9 months)
79000 Niort, France
Creation of internal events, writing, and support for internal clients on their communication.