Laetitia Dupré

Alexandre & Laetitia is a strategy and communication agency.

We support ambitious companies in structuring, positioning, and deploying their communication.

Our role is not simply to "make things look good".

Our role is to clarify, structure, and make your communication perform.

We analyze:

– your market

– your data

– your offer

– your target audience

To build a coherent, measurable, and sustainable strategy.

We act as an external partner, capable of taking a step back, identifying growth levers, and designing the materials that truly support your development.

Strategy.

Positioning.

Branding.

Communication Materials.

Every decision is designed to serve one objective:

the performance and solidity of your company.

Because effective communication is not an accessory.

It is a strategic lever.

As a freelance graphic designer, I spent several years supporting companies, associations, and project leaders in creating their visual communication.

Over the course of collaborations, I developed an approach that goes far beyond simple graphic creation. Each project was an opportunity to understand a story, objectives, and a personality in order to design coherent and relevant communication.

I had the opportunity to work with various structures, including Takoma, Your Comics, and Movida Création, on projects combining visual identity, communication materials, web design, and art direction.

This experience allowed me to acquire a global vision of communication and to develop skills that form the foundation of my work today: needs analysis, visual identity design, art direction, creative project management, and strategic support.

It was also during this period that my conviction was affirmed: a brand is not just about its appearance. It must be conceived as a coherent whole, capable of expressing a personality, a vision, and values.

At MX2K, I participated in the design and production of numerous communication materials for a media outlet specializing in the world of motorcycles.

My responsibilities covered layout for the digital magazine as well as the creation of advertising banners for the website and associated networks.

I was also involved in producing product visuals, particularly through photographic shooting of items offered for sale, to ensure attractive and consistent communication across all platforms.

This experience allowed me to develop a versatile approach to visual communication, working on editorial design, digital content creation, and product showcasing.

I acquired solid skills in layout, visual composition, photography, managing production constraints, and adapting content for different distribution channels.