Freelancer profile translated to English.
Back to original languageAbout Laëtitia
Hello,
Currentlyleading the Brand Content & Social Networks department at Monoprix**, I also have experience as **Head of Social Media & Influenceat Auchan Retail (2 years) after more than 6 years spent with 360 communication agencies as a **Social Media & Influence Consultant**.
My daily work involves developingdigital strategiesandmedia coverage**, managing **influencers**, **content creation(graphics, video editing...),content productionincluding organizingphoto shoots / filming**, **team management**, managing **annual budget envelopes(+€2M), and ensuringbrand visibilityacross all social networks. I also enjoy theoperationalaspect of this work that I am passionate about (editorial calendars, digital monitoring...).
Regarding **influencer marketing**:
Whether it's the purelystrategicaspect, **client portfolio management**, or **budgets**, I understand the stakes of such a role, as well as the **demands of the influencer industry**, which is as fascinating as it is unpredictable. It is a field I love and have mastered.
I also have skills inTalent Management(contract proposals, salary negotiation, content briefs and feedback, event organization and other activations...) andInfluencer Account Director(supervising a Project Manager and steering campaigns).
Myexpertiseandcreativityare limitless, and my various experiences have led me into a wide range of sectors, allowing me to offer a profile that is as uncommon as it is competent.
Passionate about my profession, **addicted to social media**, and curious about everything, I am **rigorous, flexible, and autonomous**, enjoying teamwork and interacting with others (agencies, service providers...).
See you soon,
Laëtitia
French
Native or bilingual
English
Fluent
Can work on-site
Versailles (up to 20km), Paris (up to 10km)
Experience
- MonoprixHead of Brand Content & Social NetworksRETAIL (LARGE RETAILERS)July 2025 - Today (11 months)Clichy, France- Conception of the strategy for editorialized content to feed the various marketing touchpoints (unification and relevance of all 360 communications)- Co-management of the production of all content with the creative studio and internal/external production teams (implementation of communication kits for 360 deployment)- Management of social media accounts for Meta and TikTok: editorial line, calendars...- Organization of content creation for Meta and TikTok- Management of influencer activations and 360 deployment
- Histoire 2Influencer Account DirectorRETAIL (LARGE RETAILERS)March 2025 - Today (1 year and 3 months)Paris, France-Supervisionof an influencer project manager for the Grand Frais account-Strategic support- Supervision and orchestration of thesmooth running of influencer operationswithin the framework of annual strategic recommendations (planning, budget framework, profile validation, internal debriefs, activation monitoring...)- Supervision ofcampaign performance reportsand year-end reviews (co-construction of reports, data analysis, year-on-year comparison...)-Monitoring and analysis of the performanceof each operation
- Freelance - à mon compteSocial Media, Influence & Senior Production Consultant (Freelance)SOCIAL NETWORKSJanuary 2018 - Today (8 years and 5 months)Paris, FranceShort & long-termSocial Media Consultingmissions focused oncontent strategy, activations (project management)**, **Social Ads**, **Influencer Marketingmanagement,Talent Managerexperiences (campaigns, events...),content creation and production(graphics, photo shoots / filming, video editing...),Influencer Account Director(supervising a Project Manager and steering campaigns), not to mention the 100%operationalaspects (editorial planning...), teammanagement**, **budgetmanagement, **customer service/moderation**.My clients (past and present):Jules, Citroën, Hippopotamus, Pimkie, AuFeminin (TF1), BPI France, Paradis Latin, Fitness Park, Mium Lab, SEB group, Bureau Vallée, houra.fr, McDonald’s, LVMH, Durance, De Dietrich, Sauter...
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Education
- Master's Degree - Social Media, Influence, Graphic Design ManagementISCOM2017Communication & Création numérique
- 1st Year Master's Degree - Marketing & Sales Management for Fashion and LuxuryMOD’ART INTERNATIONAL2016OBTENTION D’UN DOUBLE DIPLÔME Responsable Marketing & Commercial de la Mode et du Luxe Diplôme d’Université Mode, Luxe et Art de vivre