Laetitia Doens

I effectively support you in the development of your commercial and marketing strategy, in the fields of digital and print.

My expertise: consulting in web and print communication strategy (design or redesign of website, corporate and commercial communication, staging of point of sale or digital campaigns, etc.), development of return on investment, project management, artistic direction, writing web and print content.

I am part of Agence Colombo, a collaborative agency bringing together the skills of freelance experts in marketing, communication and business development.

I can intervene in my clients' projects alone, on marketing and communication consulting projects intended to support your company, or in collaboration with the graphic and technical team of the Colombo Agency.

Our "plus": to be able to support you on all of your subjects >> strategy, advice, project management and writing specifications, design, integration, technical development, hosting.

To find out more about our DNA and our know-how, we invite you to consult our website: https://agence-colombo.fr/

Do not hesitate, also, to contact us so that we can send you our presentation brochure, or simply to get to know each other!

- Acquisition, development and loyalty of major accounts mainly (Retail, GD, E-commerce expertise)

- Response to calls for tenders

- Development, sale and implementation of strategic recommendations

- Design of new products/services for the benefit of the company

- Deployment of the cross channel (web, store, mobile, social)

- Development of activity in more than 15 new countries

- Responding to complex customer needs: traffic acquisition, customer recruitment, animation, loyalty, sales.

- Monitoring, diagnosis, advice, sales, sourcing & purchase negotiation, production supervision, customer reporting.

- Promotion of the agency's expertise to the public (conferences, trade shows, training, press)

More than 140 signed references: Toys 'R'Us, Qatar Airways, Voyages SNCF, Klepierre, Sephora, Vertbaudet, Leclerc, Carrefour, Système U, Casino, Auchan...

Recommendations available on www.linkedin.com/in/

laetitia-doens-agence-digitale

Within the purchasing department of Cdiscount.com, and reporting to the Managing Director:

Launch of a new business unit:

- Creation and organization of the Trade Marketing department within the company's first purchasing department (50% of the site's turnover)

- Raising awareness among purchasing teams of partnership logic and negotiation of supplier budgets.

- After testing, deployment of Trade Marketing activity across all of the site's sales departments.

Design of marketing action plans:

- Gathering needs from product managers and brands (Increase in turnover, margin, stock reduction, improvement in communication).

- Identification of company priorities and spaces available on the site

- Development of responses in the form of multi-support advertising campaigns: online, offline, cross channel, e-mailing

- Project management in collaboration with numerous stakeholders: buyers, graphic designers, IT department, media and printing providers, logistics department.

Analysis of campaign profitability:

- Daily monitoring of operations carried out: opening, clicks, transformation (turnover, margin, average basket)

- Analysis of overall results at the end of the campaign

- Writing post-campaign reports for internal (purchasing, Management) and external (advertisers) distribution

- Development of recommendations in order to sell new campaigns