Freelancer profile translated to English.
Back to original languageAbout Laetitia
✨ Expert in visual design, brand identity & branding strategy
🎯 6+ years of experience in building strong visual identities and impactful brand strategies.
🎨 Specialist in art direction & strategic positioning.
🏢 References: Brutus-Wear, Answeb, Napoleon Business Development, Led’s Chat…
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💼 What I offer
I support you in creating coherent and differentiating visual universes, serving your brand image and your business objectives.
🔧 Tailor-made services:
• Brand platform & storytelling
• Strategic positioning & visual communication
• Website & mobile creation (UX/UI)
• 360° Identity: print, digital, packaging
• Artistic direction & creative project management
• Brand audit & competitive intelligence
• Advertising campaign creation
• Social media management & digital strategy
• Strategic recommendations & channel selection
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📌 Methodology
1. Scoping interview to understand your challenges
2. Audit, analysis, and development of a relevant brand strategy
3. 100% personalized creative design and execution
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🧠 My approach
✅ Expert & creative artistic direction
📊 Personalized strategic support
🤝 Rigorous, responsive & transparent client follow-up
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📝 Some projects
Brutus-Wear – Project Manager & AD
→ Complete creation of the visual identity, e-commerce site, product design.
Led’s Chat – Artistic Director
→ UI Design, website mockup, luminous product design.
Napoleon Business Development – Artistic Direction
→ Visual identity, motion design, packaging, print & web materials.
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📩 Fast response guaranteed (<1h)
Let's discuss your project, I'm available for an initial chat.
French
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- Elle&AimeIndependent Creator – Jewelry & FashionJanuary 2023 - Today (3 years and 5 months)Aix-en-Provence, FranceI launched a handmade jewelry and textile creations brand as an independent.An entrepreneurial adventure where I managed the entire creative and commercial process:• Product creation: design, manufacturing, finishing• Creation of a visual identity (logo, brand guidelines, packaging)• Direct sales at markets, trade shows, and via social media• Customer relations and storytelling around the productsThis experience allowed me to develop a real sensitivity to the product, branding, and commercial presentation, skills that I reinvest today in my art direction work.
- Simplon.coAdditional Training – Web DevelopmentEDUCATION AND E-LEARNINGJanuary 2024 - April 2025 (1 year and 3 months)Marseille, FranceIntroduction to HTML / CSS / JavaScript languages – basics of responsive design, integration, and website functioning.Objective: to better understand technical constraints to facilitate teamwork with developers.
- KornerprintComplete Website & Brand Identity CreationJanuary 2023 - December 2023 (11 months)Aix-en-Provence, FranceI supported Kornerprint, an expert in personalized food packaging for restaurants, food trucks, and caterers, in the complete development of its digital presence.As a freelancer, I carried out a global mission:• Creation of the complete website (desktop & mobile) with fluid navigation and clear design.• Integration of over 1000 product references, with in-depth work on structuring product pages, categories, and performance.• SEO optimization (natural referencing) to maximize visibility: markup, titles, alt texts, sitemap, etc.• Creation of a coherent visual identity, from the logo to the website's graphic elements.• Production of custom packaging designs for the brand's clients.A complete mission combining web design, UX/UI, technical SEO, branding, and product design, with a clear objective: to professionalize Kornerprint's brand image and boost its online sales.
Reviews
Recommendations
RM
LP
+2
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Education
- Web and Mobile Web Developer TrainingSimplon2024
- Master 2 (M2) Artistic Direction in Brand Strategy and Design, Visual CommunicationÉcole Intuit Lab2022Master 2 (M2) direction artistique en stratégie et design de marque, Communication visuelle