Laetitia De Lachaise

1) Business Development

Identify and prospect new client companies (SMEs, large accounts, startups, etc.).

Define a prospecting strategy (phone, email, social media, events).

Build and maintain a sustainable client portfolio.

Negotiate commercial terms and sign contracts with companies.

2) Market Analysis and Competitive Intelligence

Study the employment market in various sectors to identify opportunities.

Monitor the evolution of companies' recruitment needs.

Identify trends and analyze the competition to adapt the commercial offer.

3) Customer Relationship Management

Advise companies on their recruitment needs (profiles, compensation, timelines).

Ensure regular follow-up with clients and build loyalty.

Act as the primary point of contact between the client and the recruitment teams.

4) Collaboration with Recruitment Teams

Work in pairs with consultants/recruitment managers.

Transmit and clarify client needs to operational teams.

Monitor the progress of recruitment assignments to ensure client satisfaction.

5) Management and Reporting

Achieve set sales targets (revenue, margin, number of new clients).

Track performance indicators (KPIs) and produce regular reports.

Propose areas for improvement to develop commercial activity.

Telephone Prospecting: Identify and contact municipalities potentially interested in the solution.

Lead Qualification: Qualify inbound and outbound prospects by validating their needs and interest in the solution. Conduct research to gather as much information as possible about prospects.

- Appointment Setting: Schedule qualified appointments for field sales representatives or remote demonstrations. Prepare the necessary data to ensure these appointments.

- HUBSPOT CRM Management: Update and enrich the customer database on Hubspot, ensuring the quality of information collected during calls.

.- Prospect Follow-up: Ensure regular follow-up with leads to maximize conversion opportunities.

.- Collaboration with the Sales Team: Work closely with sales representatives to provide them with qualified leads and optimize the prospecting strategy.

Within the Sales/BDR/SDR team, and under the responsibility of the Sales Management and your Team Leader, my role is to generate and qualify a maximum of B2B leads for the Sales team.

Contact prospects to identify their challenges.

Pitch the solution and schedule a qualified appointment for Account Executives.

Qualify prospects;

Share field feedback with different teams to improve outbound strategy, targeting, and campaign content.