Laetitia Croison

360° Art Director with over 20 years of experience, specializing in Retail in recent years.

I design experiential communication spaces to immerse consumers in a brand's story and image.

Skills

Storytelling and KV

Visual identity and graphic charter

Packaging

POS displays

Brand activation

Design and production of event stands, Pop Up Stores

Events

Definition of customer journey, scenography and theatricalization

Mastery of the graphic chain

Client references

Mainly focused on Food / Beverages / Cosmetics

Carte Noire, Danone, Heineken, Cassegrain, L'Oréal, Le Petit Marseillais, Lu, Kellog's, Loïc Raison, Ecusson, Andros, Bonne Maman, SC Johnson, Milka, Bonduelle, Aberlour, Ricola, Belin, Babybel, La Vache qui Rit, Candia, Le Fermière, La Laitière, Neutrogena, Orangina, Oasis, Planet Sushi, Quick,...

Agency references

Leo Burnett, Globe Groupe, Vaudoo, Change, Groupe Hemisphère, WNP,...