Laetitia Coloré

I founded MIA to address a clear need: VSEs, artisans, and small businesses are overwhelmed by digital tools without ever having the time or the knowledge to use them effectively.

MIA is a consulting and support agency specializing in applied AI, business automation, and digital strategy – designed for leaders without an IT department, a large agency budget, but with real challenges in visibility, time management, and business development.

What I build and deploy for my clients:

Custom AI agents (communication, customer relations, prospecting, CRM, reporting) that run autonomously on their infrastructure – and which they retain ownership of.

On-site training so their teams understand and master the tools, without dependency.

Strategic support to structure their digital presence and customer acquisition.

My approach: I always start with a concrete problem, not a tool. I connect marketing, automation, and education to deliver solutions that work – not just slides.

Technical stack: Make.com · Airtable · Brevo · Claude (Anthropic) · Google Workspace · Canva · GitHub Pages

Company specializing in photovoltaics, involved in high-value B2B projects.

As a Digital Marketing Project Manager, I managed the group's marketing and digital strategy, with the primary goal of generating qualified leads and providing direct support to the sales teams.

Tasks and responsibilities

Definition and implementation of digital marketing strategy

Development of multi-channel communication plans (digital, press, events)

Management of B2B lead generation for several offers and subsidiaries

Management of Google Ads and Social Ads campaigns

Structuring customer journeys and conversion funnels

Creation and optimization of content (emailing, landing pages, social media)

Coordination with sales and operational teams

Performance tracking, results analysis, and continuous optimization

Structuring & Innovation

Structuring the digital marketing department

Implementation of management processes and tools

Progressive integration of artificial intelligence to improve productivity, content consistency, and action effectiveness

Work on automating certain low-value marketing tasks

Environment

Group of over 400 employees

B2B activity, complex projects, and long sales cycles

Cross-functional collaboration with management, sales, and field teams

Hello and welcome! I've been in digital for 6 years, starting by creating my first website and discovering the world of social media. Three years ago, I upgraded my skills by completing a web and mobile web developer training. Today, knowing how to use social media, performing SEO, and being able to make website modifications myself gives me valuable expertise. All my past experiences have led me to where I am today and allow me to understand the digital challenges for businesses. I am available if you wish to meet and discuss future projects.