Freelancer profile translated to English.
Back to original languageAbout Laetitia
đđŒââïž I am Laetitia, UX & UI Product Designer
+ 6 years of experience in web and mobile design, on B2B and B2C needs.I manage the entire design process, from user research to final delivery, with a user-centric approach.
đ„ UX & UI Design / Product Design :
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UX/UI Audits
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Application of the Design Thinking methodology
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User research (personae, empathy map, surveys, interviews)
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Redesign or creation of user paths (mapping, user stories, user journey map)
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Workshop facilitation and prototyping
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User testing
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UI mock-up design with Figma (mobile apps, web-apps, and SaaS sites)
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Creation of Design Systems to guarantee visual consistency
đ©đŒâđ»Webdesign (in no-code) :
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Creation of showcase sites and landing pages
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Development of graphic charters and visual identities
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Harmonization of UX design and UI design for a fluid and consistent user experience.
đ ïž Other skills :
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Strong communication, listening and empathy
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Skills in Product Management (2 years of experience at Neoness Sports Club)
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Close collaboration with the Devs, Product, Data, Marketing, and Customer Success teams to successfully complete each project
â Availability â
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Available 7 days a week via Malt & Linkldin messaging
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Response in less than an hour
I am able to work autonomously or integrate into your teams, whether remotely or in person. Passionate, curious and committed. I like to understand, create, share ideas and collaborate with different teams. đ
English
Fluent
French
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 20km)
Experience
- RATP Smart SystemsProduct DesignerTRANSPORTATIONApril 2024 - April 2025 (1 year)Mission replacing a Product Designer within the B2B division. I continued the design and iteration of interfaces for a SaaS product, in desktop and mobile (app) for different users.
- Projets entrepreneurProject - Booking TravelTRANSPORTATIONJune 2023 - July 2024 (1 year and 1 month)
- Design of a transport ticket booking platform for trains, buses and carpooling.
- Management of the complete product design lifecycle for both projects.
- Improvement of UX/UI for a taxi booking platform.
- BloomaysProduct DesignerHUMAN RESOURCESDecember 2022 - May 2023 (5 months)Paris, FranceUX & UI redesign and creation of the Design System for 3 platforms (front & back-office) intended for internal and external users, improving their efficiency and productivity.
- Redesign of the internal tool used by Talent Acquisition Managers to search for talent and communicate with clients
- Redesign of the B2B platform used by companies to track the entire recruitment process and the progress of assignments
- Redesign of the platform used by talents to track their assignments
My actions were as follows:- Surveys and user research
- Carrying out competitive monitoring
- Tests and co-design workshops with Product Owner, CTO and developer
- Design of wireframes
- Design of mock-ups on Figma
- Prototyping
- Creation of visual communication materials for internal and external use (pitch decks, emails, white papers...).
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Education
- Product Designer TrainingThe Design Crew2020J'ai réalisé une formation en Product Design pour améliorer mes compétences, à travers la méthode de Design Thinking. La formation a été trés enrichissante, dispensée par les Product Designers de chez Alan, Doctolib, Drivy, Lydia, Qonto...
- Web design / Web development / Web marketing CertificateSup'Internet2018Sup'Internet est une école française faisant partie du groupe d'éducation IONIS, située à Paris. L'école propose des formations intensives dans 3 domaines : le design web, le web marketing et le développement web. Connaissances acquises : Design de produit, UX / UI, Gestion, Création de contenu pour les médias sociaux, Référencement SEO / SEA, culture web et médias sociaux, marketing digital, design graphique, création de wireframes, HTML / CSS3, PHP