Freelancer profile translated to English.
Back to original languageAbout Laëtitia
Marketing consultant for over 6 years, I support my clients from strategy to implementation...
- market research / opportunity study / benchmark / business plan
- strategic framing (framing of new offers / services / tools, definition of development / marketing / commercial plans, framing of projects to be launched and roadmaps, data analysis...)
- implementation and performance monitoring
...on the following topics:
- revenue development / growth,
- marketing,
- commercial performance,
- loyalty,
- customer experience,
- customer relations...
I attach importance to understanding your challenges and co-constructing with you and your teams, to deliver concrete results adapted to your needs. With a strong digital appetite, I also strive to voice the customer to ensure the fluidity and simplicity of journeys, in the missions that require it.
I adapt my quotes according to the type and duration of the missions.
Do not hesitate to contact me, I would be delighted to discuss your project and define a personalized strategy with you to support you!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- VERTONESenior Strategy Marketing ConsultantCONSULTING AND AUDITSJanuary 2017 - June 2022 (5 years and 5 months)Paris, FranceExamples of missionsDevelopment / Growth• Definition of a revenue development plan for the next 3 years, with analysis of client portfolios of agencies and advisors to feed the plan (Private Banking)• Support for the revitalization of a Group's strategic activity through the renegotiation of a key contract and the initiation and management of negotiations with new potential partners (Banking)• Realization of the Business Case for a new workstation tool (Insurance)Loyalty• Realization of a qualitative and quantitative diagnosis of the current loyalty program and framing of the target loyalty program and projects to be launched (Mass Retail)• Scoping and analysis of a customer study (loyalty program members) and proposal of recommendations to improve the programCustomer Experience / Customer Relations• Definition of the Group's relational strategy for the next 3 years (Energy)• Scoping of a plan for physical and digital customer events (Transport)• Mystery shopper mission (hotel group with three residences): feedback experience with recommendations on improving customer journeys and customer experience, recommendations on the positioning of a high-end residenceScoping of digital tools / services• Scoping of a digital customer discovery tool and prioritization of needs (scoping of journeys using personas) (Insurance)• Scoping of two sales support tools for advisors and implementation (management of developments and scoping of the testing strategy) (Banking and Insurance)• Scoping of a new 100% mobile banking offer for a niche clientele and project scoping (Banking)• Scoping of a service marketplace (Insurance)
- Capgemini InventDigital Customer Experience ConsultantCONSULTING AND AUDITSAugust 2016 - December 2016 (4 months)Paris, FrancePMO - Scoping of a sales support tool using agile methodology
Recommendations
Be the first to recommend Laëtitia
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc in Managementemlyon business school2016Programme Grande Ecole Spécialisation Stratégie & Marketing Projet de fin d’études : quel avenir des agences de voyage traditionnelles et les tour opérateurs depuis l’essor du numérique ?