Laetitia Cesari

Clients: Mercedes, UQAM, Arterra Wines, STM, Abbott

- Managing the client relationship by ensuring that privileged and lasting relationships are built with clients (main contact for each client);

- Strategic and creative thinking: developing innovative 360 solutions (digital, social networks, print, TV) to meet customer needs;

- Project management and advisory role: receiving the client brief, briefing the creative director and strategic planner, presenting the creative solution to clients, monitoring budgets, collaborating with partners and other agencies, developing the creative solution, presentations at client meetings, analysis of campaign effectiveness;

- Financial management: ensuring the profitability of each project and each client by working with the various departments (creation, production, strategy, media, etc.);

- Collaboration and leadership: by providing support to project managers to enable them to master the agency's processes, and participation in the development of the team's career (in collaboration with the client director);

Clients: Air Transat, St-Hubert, Desjardins, Sobeys, Caisse de dépôt, FLO

- Customer relationship management: building privileged and lasting relationships with customers, main daily contact of customers (taking briefs, managing requests, etc.)

- Project management: briefing internal teams and media partners, planning the tasks of production teams, monitoring project progress, controlling the quality of deliverables, creating presentation materials and leading during various client meetings,

- Strategy and media planning: in charge of developing digital marketing media strategies (SEA, SEO, Display, Social), strategic planning and production of analysis reports at the end of media platform campaigns (Google Ads, Bing Ads, Facebook Business Manager, etc.);

- Managing relationships with media partners: main contact with partners in order to propose innovative strategies to clients;

- Administrative and financial management: in charge of customer quotes, monitoring invoicing and profitability of all projects.

Client: L’Oréal Paris (L’Oréal Group) | January 2015 – June 2015

• Customer relationship management: daily contact for operational support; • Digital project management: in charge of briefing with internal teams, project specifications, resource planning, monitoring of planning and quality control of deliverables.

Client: Yves Saint Laurent Beauté International (L’Oréal Group) | July 2015 – August 2017 (from July 2015 to January 2017 placed under management - in the client’s offices)

• Customer relationship management: building a relationship of trust with customers (link between the agency and the client during my placement under management);

• Digital project management: for all international product launches (perfumes, makeup, skincare) including the agency brief (when I was under management) and partners, monitoring deliverables and planning;

• Strategic support: in daily contact with YSL countries for the implementation of product launch strategies, management of the redesign of the YSL Beauty editorial site, recommendation of a CRM and Search strategy (SEA and SEO);

• Management of the YSL Beauté Instagram account: with management of 2 people (community manager and artistic director), resource planning, budget monitoring and organization of shoots.