Freelancer profile translated to English.

Description

I started my professional career in an advertising agency and then in a digital communication agency. I then chose to continue my career in the Marketing & Communication department of Eurostar. I had the chance to spend nine wonderful years there as Marketing & Communication Manager, which allowed me to develop and strengthen my skills: managing internal teams and service providers (spread across 3 markets), defining and implementing strategies, coordinating campaigns in France, the United Kingdom, and Belgium.

Today, I am a freelancer and work directly with VSE and SME brands on their various communication challenges. From defining the strategy to its implementation, I am a true "Swiss army knife" for on&off digital communication.

I also carry out assignments for agencies on brand content, project management, community management, and web writing.

My areas of expertise:

- Strategic watch

- Benchmark

- Brand strategy

- Communication plan

- Design and creation of Wordpress sites

- Brand content strategy

- Community management animation plan

- Project management

- Web writing and SEO

Do not hesitate to contact me, I will study your project from all angles!

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LB Communication
Independent - Communication Consultant
CONSULTING AND AUDITS
January 2017 - Today (9 years and 5 months)
Paris, France
Digital Marketing & Communication
MISSIONS: consulting and production
Design and optimization of Wordpress sites
SEO-optimized content writing
Creation/writing and production of newsletters
Design/production of on&off editorial content
Community Management/project management
Google Adwords and Social Media campaigns
CLIENTS: VSEs in B to C (e.g., women's ready-to-wear) and B to B
AGENCIES: Kettle NYC (Oakley brand internationally) Everydaycontent Paris (Publicis group)
Project Management Communication Strategy Editorial Strategy Wordpress Consulting Production Web Writing Email
Eurostar
Marketing & Communication Manager – UK, BE, FR
TRANSPORTATION
April 2007 - December 2016 (9 years and 8 months)
CROSS-FUNCTIONAL MISSIONS
Recommendation, implementation, and optimization of the marketing plan for the different markets.
Definition of strategies, creative/media agency briefs (on-line, display, SEM, social & off-line).
Management of creative and media agencies, content providers, and internal marketing teams
Campaign implementation.
Steering and optimization of the performance marketing strategy across all markets.
Analysis of action performance.
SPECIFIC PROJECTS
2016 Sales Activation Strategy – UK, BE, FR
2015/2016 New Route Strategy – FR, UK
2014/2015 Destination Content Strategy - UK, FR, BE
2011/2014 Marketing & Communication strategy – FR, BE
2007/2011 Business Campaign Manager – FR
Communication Strategy Webmarketing Strategy Editorial Strategy Media Brand Content Production Project Management Team Management Community Management Communication Media Strategy
Agence FullSIX
Consultant
CONSULTING AND AUDITS
September 2000 - July 2006 (5 years and 10 months)
Paris, France
Strategic and operational management of multi-channel projects (Whiskas (Masterfoods Group), Crédit Lyonnais Private Equity, France Télécom, Biotherm (L’Oréal), EDF Entreprises, Ministry of the Interior, …)
Client/agency interface
Management of the creative/production department
Project Management Web Project Management Team Management E-commerce Webmarketing Strategy