About Laëtitia
English
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French
Native or bilingual
Experience
- DREAMERLIFEDigital Project Manager / POTRAVEL AND TOURISMJune 2023 - Today (3 years and 2 months)Marne La Vallée, FranceFrench startup developing a digital platform for creating, automating, and delivering premium photo/video memories.Key Achievements:
- Design and deployment of a complete digital ecosystem:
- Mobile application (iOS & Android)
- Standalone user web app
- Showcase website
- Business back-office
- AI-assisted photo/video editing back-office
Impact:- End-to-end journey: booking → capture → delivery
- Funnel optimization & conversion rate increase
- Simplified and scalable user experience
- Recognition & Traction:
- Startup selected for the acceleration program of Village by CA Brie Picardie
- Nomination for the 2025 Economic Trophies of Val d’Europe
Responsibilities:- Management of digital projects
- Cross-functional coordination: tech, UX/UI, and marketing teams
- UX/UI design and supervision
- Product vision & functional architecture
- IAD IMMOBILIERProduct Owner - FreelanceREAL ESTATEMarch 2022 - March 2023 (1 year)Paris, FranceI was involved in the design of new internal tools for real estate agents within a squad composed of: PM/PO/DEV/QA/UX designer.
- Product management in agile methodology
- User needs identification
- KPI identification and tracking
- User story writing
- Backlog structuring and prioritization
- Prioritization of needs among different projects and development teams.
- Documentation writing
- User interviews and workshops
- Workshops with technical teams
- Inter-squad workshops for project synchronization
- John PaulProduct OwnerHOSPITALITYJuly 2021 - February 2022 (7 months)Paris, FranceI supported John Paul (ACCOR Group's concierge service) as a PO and product manager.Took over legacy websites.Supported by 2 development and QA teams, I was responsible for managing the run and evolution of 3 websites for different clients:
- Management of 3 legacy websites (run & evolutions)
- Coordination of dev & QA teams using Kanban methodology, user stories, and multi-project prioritization
- Facilitation of weekly meetings with business teams for evolution tracking
- Organization of production deployments
- Design of internal tools (content management)
I also contributed to the design of new internal content management tools.- Analysis and study of the existing system
- Business workshops, needs gathering, by feature
- Workshops with technical teams
- Presentation in bubble model format
Tools: Jira / Gitlab / Sigma / Salesforce
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Education
- Master's degree in CommunicationESG2011
- Master's degree in Digital MarketingIPSSI2016
Certifications
- PSM1 scrum.org certifiedscrum.org2017