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Laëtitia B.LB

Laëtitia B.

Product Owner Web and Mobile

€556/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laëtitia

Product Owner specialized in launching digital products (app, web, back-office).
With +10 years of experience, specialized in managing digital products from 0 to 1 and in complex environments (legacy, multi-projects).
Involvement from the scoping phase to production, with a strong focus on performance, UX, and delivery.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 15km), Paris (up to 10km)

Experience

  • DREAMERLIFE
    Digital Project Manager / PO
    TRAVEL AND TOURISM
    June 2023 - Today (3 years and 2 months)
    Marne La Vallée, France
    French startup developing a digital platform for creating, automating, and delivering premium photo/video memories.

    Key Achievements:
    • Design and deployment of a complete digital ecosystem:
    • Mobile application (iOS & Android)
    • Standalone user web app
    • Showcase website
    • Business back-office
    • AI-assisted photo/video editing back-office
    Impact:
    • End-to-end journey: booking → capture → delivery
    • Funnel optimization & conversion rate increase
    • Simplified and scalable user experience
    • Recognition & Traction:
    • Startup selected for the acceleration program of Village by CA Brie Picardie
    • Nomination for the 2025 Economic Trophies of Val d’Europe
    Responsibilities:
    • Management of digital projects
    • Cross-functional coordination: tech, UX/UI, and marketing teams
    • UX/UI design and supervision
    • Product vision & functional architecture
    Digital Transformation Product Owner Digital Project Manager Mobile Application Atlassian JIRA
  • IAD IMMOBILIER
    Product Owner - Freelance
    REAL ESTATE
    March 2022 - March 2023 (1 year)
    Paris, France
    I was involved in the design of new internal tools for real estate agents within a squad composed of: PM/PO/DEV/QA/UX designer.

    • Product management in agile methodology
    • User needs identification
    • KPI identification and tracking
    • User story writing
    • Backlog structuring and prioritization
    • Prioritization of needs among different projects and development teams.
    • Documentation writing
    • User interviews and workshops
    • Workshops with technical teams
    • Inter-squad workshops for project synchronization
    PMO Product Owner Agile Method Back Office Management
  • John Paul
    Product Owner
    HOSPITALITY
    July 2021 - February 2022 (7 months)
    Paris, France
    I supported John Paul (ACCOR Group's concierge service) as a PO and product manager.
    Took over legacy websites.
    Supported by 2 development and QA teams, I was responsible for managing the run and evolution of 3 websites for different clients:
    • Management of 3 legacy websites (run & evolutions)
    • Coordination of dev & QA teams using Kanban methodology, user stories, and multi-project prioritization
    • Facilitation of weekly meetings with business teams for evolution tracking
    • Organization of production deployments
    • Design of internal tools (content management)
    I also contributed to the design of new internal content management tools.
    • Analysis and study of the existing system
    • Business workshops, needs gathering, by feature
    • Workshops with technical teams
    • Presentation in bubble model format
    Tools: Jira / Gitlab / Sigma / Salesforce
    Atlassian JIRA Kanban Agile Method Project Management Product Owner

Recommendations

Florian ChauveauFC
FU
Laure AlfonsiLA
Florian Chauveau and 2 other people have recommended Laëtitia

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Education

  • Master's degree in Communication
    ESG
    2011
  • Master's degree in Digital Marketing
    IPSSI
    2016

Certifications

Skill set

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