About Laëtitia
- **Tailor-made Marketing Strategies**: Development of Marketing plans adapted to your objectives (SEO, advertising, email marketing, inbound marketing, etc.).
- **Optimization of your e-commerce site**: Improvement of user experience, conversions, and visibility to boost your sales.
- **SEO**: Search engine optimization to gain organic traffic.
- **Content Marketing**: Impactful content that attracts, engages, and converts.
- **Performance monitoring and analysis**: Detailed reports on the impact of my actions with adjustments for even better results.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- AbsolèmeFounder & Manager of an e-commerce shopJanuary 2018 - Today (8 years and 5 months)Paris, France• Launched my very own fashion eshop (up to 8K € of sales/month)• Managed website developement & SEO (traffic up to 50k visitors/ month)• Oversaw budgeting, pricing, and financial planning to maintain profitability• Created a social media strategy for brand visibility (Instagram, Facebook & TikTok)• Organized pop up store events in Paris & managed sales in person
- Maesa GroupProduct Development & Marketing AssistantJune 2017 - December 2017 (6 months)New York, NY, USA• Helped develop and launch a new beauty brand on US market• Collaborated with bloggers and youtubers on a weekly basis as social media was a key leverage for the launch• Managed PR Agency requests, as well as inventory & POS in store• Marketing Coordinator for Travel Retail
- Lagardère Travel RetailMarketing AssistantJanuary 2016 - June 2016 (6 months)Sydney NSW, Australia• Developed promotions to increase sales and drive traffic to stores• Established proposals promotion to suppliers & managed POS process to store• Analyzed sales and delivered the report to the top management
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Education
- Master of Business, Entrepreneurship and TechnologyEDHEC Business School2017Master in Entrepreneurship
- Master of Science in ManagementEDHEC Business School2015Master in Science of Management