Freelancer profile translated to English.

Description

Experienced and bilingual English consultant, I support my clients in meeting their strategic and operational challenges.

I have 20 years of experience, including 10 as Director of Brand Marketing, Communication, Digital, and Business Development, acquired in:

- various sectors and large groups: media/publishing (TF1), entertainment, consumer products, and B2C services (telecom CRM programs, mobility, banking, energy)

- agencies (brand strategy, branding, licensing), advertising sales houses, and brands

- in France and internationally (in Australia, and with international partners)

A true marketing Swiss Army knife (strategic, operational, and relational) and communication (digital/offline, media-PR-events), I have also advised numerous B2C clients on creative activations, and I can support you at different levels:

- Audit and Strategy Definition

- Operational implementation and team support,

- Asset creation: branding, content

- Partnership negotiation

- Marketing/Communication training

In addition to branding, digital is one of my key skills: digital communication challenges, social presence, engaging and "SEO-compatible" editorial content, and seamless UX. I have been certified as an "e-commerce manager" since late 2020, and trained at INSEAD on Digital Transformation and Innovation Strategies; and Digital Marketing Strategies.

My experience in advertising sales houses in digital, data, brand content, and native advertising complements this background.

Finally, on the development side, I support you in finding partners and in your diversification strategies: brand stretching, product or promotional licensing.

My indicative rate depends on the length of the mission and the disciplines involved (brand strategy, digital marketing, branding, social media...).

Let's discuss your needs, either via video call or over a coffee!

Languages

Spanish
Conversational
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 30km)

TotalEnergies SE
Senior Manager- Media & Brand content
ENERGY AND UTILITIES
March 2022 - Today (4 years and 5 months)
Communication strategies (B2C- Sports Sponsorships), media (offline online) and brand content for the Brand and Advertising Department.
TF1 Publicité
Senior Account Director
PRESS AND MEDIA
December 2017 - March 2021 (3 years and 2 months)
Boulogne-Billancourt, France
Client consulting and support. Design and supervision of tailor-made communication campaigns, media (digital, social, TV, radio) and non-media, as well as native content production on News, Entertainment, and Lifestyle themes. Commercial and corporate communication.
A role combining strategic consulting with C-levels, creativity, negotiation, and management.
> 360 digital/social, influence, data, and offline (TV, radio) media special operations packages;
> Editorial strategy and brand content production (all media)
> Experiential - non-media (events, sponsorship, licensing, and personality endorsement)
- Universes: Lifestyle, Entertainment, News (with LCI and TF1's News Department)
- Clients (media, communication, or marketing departments) from all sectors
Consulting Communication Strategy Media Digital Communication Editorial Strategy Brand Content Content Production Advertising Social Media Negotiation
TF1 Entertainment
Director of Marketing, Communication, and Sales Division
ENTERTAINMENT AND LEISURE
January 2007 - January 2017 (10 years and 1 month)
Boulogne-Billancourt, France
Management, promotion, enhancement, and commercialization of a portfolio of well-known brands (focused on entertainment and lifestyle) from the TF1 Group's international brand consulting and licensing agency. Management of a business unit and teams (marketing, sales). Member of the Executive Committee. Clients from all sectors. B2B/B2C brand and communication strategy.

> Brand Lead for the USHUAIA brand: including the redesign of the brand platform and its purpose, the renewal of graphic charters, and management of the collaboration with the L'Oréal group (LaScad)
-> 3-year mission as Lead Brand Manager for HELLO KITTY in France (including: acquisition of rights (mandate) with the rights holder (Japan, Italy), and transversal operational lead for all teams: marketing, sales, artwork, management.
-> Closing of major deals, e.g.: with FDJ for the creation of Mille Bornes and Koh Lanta scratch cards, distributed in several million copies
-> Occasional missions: collaboration on TF1 Group diversification projects (marketing expertise: co-design of offers and business plans, marketing positioning, brand creation, consumer research and testing, offer design, and partner relations)
-> Marketing strategy for offers and communication on TF1 Group diversification projects.
Branding Brand Licensing Partnerships Sales Communication Strategy Negotiation Brand Strategy Business Development Community Management Team Management

Check out Laetitia's experience

Valentin

TotalEnergies SE - 2

Reviewed on 10/17/2022

Laetitia joined to strengthen a media team in the making. She completed a comprehensive mission of approximately 7 months. Beyond her key skills in media consulting and branding, I recommend Laetitia for her professionalism, her commitment, and her ability to challenge recommendations. She is very accustomed to client/agency relationships, knows how to switch from pure media/branding strategy to operational/planning. Finally, she integrates perfectly into a team while ensuring knowledge transfer.