Laetitia B.

Freelance senior designer specializing in menswear, I work with clients in France and internationally. With over eight years of experience in collection creation, I combine creative rigor, attention to detail, and commitment to responsible fashion.

I am also the editorial director of the podcast Fashion Our Future, supported by Kering, and I have taught at the Royal College of Art, the University for the Creative Arts, and Duperré.

I can apply my expertise to all woven and jersey product categories.

I also have a good knowledge and mastery of knitwear and accessories.

I have a great ability to understand the main and emerging players in various international markets (luxury, designers, streetwear & contemporary casualwear).

Thus, I can intervene on projects such as:

RESEARCH

- Iconographic research & analysis of your target's latest trends

- Moodboard (focus on trends, themes, colors, materials, shapes, prints)

- Sourcing of materials and supplies, through professional textile trade shows (Première Vision, ISPO, Pitti) and supplier meetings

- Supplier trips + inspiration shopping

- Color palette development (Pantone TPX)

DESIGN

- Hand-drawn style sketches

- Technical drawings on Illustrator

- Silhouettes

- Material research

PRODUCT DEVELOPMENT

- Creation of technical sheets (English)

- Supplier follow-up (remotely by email or in the workshop)

- Validation of lab dips, bulk fabrics, trims

- Business trips to supervise prototyping

- Fittings and product modifications

COLLECTION STRATEGY

- Build or refine the brand narrative

- Ensure coherence between brand DNA + products

- Manage the collection plan and scope

- Diversify the offering

- Redefine collection segmentation and range construction to optimize sales