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Laetitia BeauvoisLB

Laetitia Beauvois

Brand designer, Creative Strategy, AD

€700/day
Marseille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laetitia

Passionate Art Director, I support brands with a creative strategy combiningimpact, deployment, and pragmatism.Serious without taking myself too seriously, I design strong identities and lasting experiences that create a sincere link between brands and their consumers. Let's work together to make a mark! 🚀✨
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Je ne suis pas une agence
    Creative Strategy and Brand Design
    February 2016 - Today (10 years and 6 months)
    Avignon, France
    Brand design and operational communication
    food industry, retail, services, and tech

    Missions
    • Competitor analysis and positioning.
    • Creative brand strategy, workshop facilitation
    • Creation and redesign of brand identity,
    • Operational deployment of communication tools
    Logo, graphic charter, website, packaging, in-store animation in hypermarkets, restaurants, organic stores, large retailers
    • Customer experience design

    Some clients >Allianz Europe, Kaporal, SNCF PACA, Coquelicot Provence, Les Artisans du Bio, Tossolia, Bati-Orient, Color Food, Maisons Lacaze
  • Immersionn
    Creative Director - Brand Advisor - Virtual Reality
    January 2018 - January 2024 (6 years)
    Londres, United Kingdom
    Missions
    • Design of virtual universes and customer experiences in virtual reality VR - B2B - remotely. Brand design and marketing deployment.
    • Customer journeys, creation of extraordinary animations, Creative Direction of 3D architects, 3D Artists, Web developers, UNITY and UNREAL space designers
    • Client relations and project management for the creative department.
    • Quality validation, sprint timing, team creative ramp-up.
    Some clients > Neom, T-System, UK5G, Tenerity
  • LinkUp Conseil
    Senior Art Director
    January 2012 - January 2016 (4 years)
    CSR/Engagement Strategies/Social Marketing
    Missions
    • Creative strategy for national campaigns targeting the general public / healthcare professionals / opinion leaders Cross-media supports: print, web, Facebook campaigns, responsive, mobile app, iPad app, street marketing…
    • Implementation of necessary resources for project management, managing internal resources and suppliers > Nestlé-Nidal, Lesieur, Guigoz, Ferrero, ANIA, IRFO, Vivactéo…

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Education

  • Master's Degree in Art Direction
    LISAA
    2000

Skill set

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