About Laetitia
French
Native or bilingual
English
Fluent
Experience
- Je ne suis pas une agenceCreative Strategy and Brand DesignFebruary 2016 - Today (10 years and 6 months)Avignon, FranceBrand design and operational communicationfood industry, retail, services, and techMissions• Competitor analysis and positioning.• Creative brand strategy, workshop facilitation• Creation and redesign of brand identity,• Operational deployment of communication toolsLogo, graphic charter, website, packaging, in-store animation in hypermarkets, restaurants, organic stores, large retailers• Customer experience designSome clients >Allianz Europe, Kaporal, SNCF PACA, Coquelicot Provence, Les Artisans du Bio, Tossolia, Bati-Orient, Color Food, Maisons Lacaze
- ImmersionnCreative Director - Brand Advisor - Virtual RealityJanuary 2018 - January 2024 (6 years)Londres, United KingdomMissions• Design of virtual universes and customer experiences in virtual reality VR - B2B - remotely. Brand design and marketing deployment.• Customer journeys, creation of extraordinary animations, Creative Direction of 3D architects, 3D Artists, Web developers, UNITY and UNREAL space designers• Client relations and project management for the creative department.• Quality validation, sprint timing, team creative ramp-up.Some clients > Neom, T-System, UK5G, Tenerity
- LinkUp ConseilSenior Art DirectorJanuary 2012 - January 2016 (4 years)CSR/Engagement Strategies/Social MarketingMissions• Creative strategy for national campaigns targeting the general public / healthcare professionals / opinion leaders Cross-media supports: print, web, Facebook campaigns, responsive, mobile app, iPad app, street marketing…• Implementation of necessary resources for project management, managing internal resources and suppliers > Nestlé-Nidal, Lesieur, Guigoz, Ferrero, ANIA, IRFO, Vivactéo…
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Education
- Master's Degree in Art DirectionLISAA2000