Laetitia Bascop

Do you want to enhance the visual impact of your spaces and offer your clients a consistent, inspiring, and memorable experience.

As a freelance visual merchandiser, I help brands create displays that showcase their products, tell a story, and support their commercial objectives.

Trained in visual merchandising and with an international background, notably at Hermès and Selfridges in London. I have developed a precise eye, a strong service culture, and a fine understanding of premium retail codes.

My experience in customer relations and in organizing tourist services has allowed me to acquire a deep sensitivity to service, listening, and personalized welcome.

Passionate about fashion, scenography, photography, and sports, I nourish my creativity on a daily basis. These influences enrich my projects and allow me to offer elegant, coherent visual universes adapted to each brand identity.

Bilingual in English and comfortable in Spanish, I navigate easily in multicultural environments and international teams.

I work on various types of projects:

• Design of window displays and interior layouts

• Zoning, facing, and product styling

• Mood boards, visual concepts, and storytelling

• Scenography for events, pop-ups, and launches

• Visual recommendations and guidelines

My goal: to create visual experiences that capture attention, enhance your image, and create desire to buy.