Freelancer profile translated to English.
Back to original languageAbout Laetitia
From marketing strategy to the ROI analysis of each action, I would be delighted to learn more about your upcoming projects.
Based on a global understanding of the project and expectations, I will be able to support you in your digital transformation and increase your revenue.
Website redesigns and migrations are also part of the common tasks. From the choice of providers for the complete digital ecosystem to the implementation and monitoring of each tool.
Digital marketing strategy allows for constant innovation in a constantly evolving sector, A/B testing and other solutions are readily available to perform even better.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MARC DORCELOmnichannel Strategic DirectorE-COMMERCEJanuary 2023 - Today (3 years and 5 months)
- MARC DORCELE-commerce and Omnichannel ManagerE-COMMERCEJuly 2022 - December 2022 (6 months)
- INTERMARCHÉE-commerce Animation ManagerRETAIL (LARGE RETAILERS)December 2021 - June 2022 (7 months)Supervision of trade marketing operationsDefinition of e-commerce animation strategy +3 points in market shareBe an actor in the continuous improvement of animation: customer journeys, commercial campaigns to ensure market competitiveness.Team management
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Education
- Master 2 Marketing et management du e-commerce et des strat. multi canalIDRAC PARIS2014
- Master 1 in Applied Marketing and ManagementIDRAC PARIS2013