Freelancer profile translated to English.

Description

• > 5 years of experience in operational marketing and brand development

• 3 years of experience within a B2C, omnichannel furniture company

• > 1 year of team management of 3 people

• International profile: 3 years of successful expatriation in Australia

• Key skills in operational marketing, brand and content marketing development, acquisition channel optimization (SEO, SEA, social networks), photoshoot and video shoot management

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km)

Lounge Lovers
Marketing Manager
E-COMMERCE
November 2017 - November 2020 (2 years and 11 months)
Sydney, Australia
As Marketing Manager, within a high-growth scale-up, I achieved the following results:
• Successful handling of part of the CMO's responsibilities during their leave (9 months - 2019);
• Exceeded annual objectives 2019-2020 (107%) and 2018-2019 (104%)
• + 100 marketing campaigns with the marketing teams, 95% of which had a positive ROI.
• Led the launch of a new product range (Jan. 2020) which became the #1 selling product in its category after 6 months
• x 3 content production in 2020 thanks to the implementation of a structured content creation and distribution process with the teams
• x 4 number of subscribers (+65K) (+21% vs objective) and +40% engagement rate on Instagram from 2019 to 2020

RESPONSIBILITIES:

Strategic:
• Definition of the marketing strategy with CMO, Digital Marketing Manager & CEO
• Translation of the strategy into an operational marketing plan and implementation
• Management of 3 people (Social Media Manager, Content Manager, Influencers & PR Manager) and the creative and digital agency
• Responsible for the content and brand marketing budget (€560K in 2020-21) and participation in the allocation of the digital budget (€1.1M in 2020-21)

Operational Marketing:
• Management of marketing campaigns across all online & offline marketing channels, from concept definition and roadmap to performance monitoring and measurement
• Analysis of product category and product performance and development of 360° operational plans to achieve defined sales objectives

Brand & Content:
• Responsible for developing brand awareness and consistency: definition of key messages, optimization of customer touchpoints
• Construction of the content strategy to highlight the brand and generate additional traffic to the e-commerce site and stores via SEO and SEA
• Management of the editorial calendar and creation of communication materials, visual elements (photos & videos), and key messages (social media, blog, emails)
Strategic Marketing Operational Marketing Branding SEO SEA Project Management Social Networks Google Analytics Content Marketing Community Management Team Management
Galeries Lafayette
Sustainable Development Officer
E-COMMERCE
January 2017 - January 2017
Paris, France
GALERIES LAFAYETTE GROUP - Paris, France
• Contribution to the drafting of the Group's regulatory sustainable development report (collection and critical analysis of CSR data, field interviews)
• Deployment of "Go for Good" actions, an internal label for responsible fashion.
CSR Project Management Content Marketing Branding
Fondation Financière de l'Echiquier
Sustainable Development Project Manager
SOFTWARE PUBLISHING
January 2016 - July 2016 (7 months)
Paris, France
Analysis of solidarity projects seeking the Foundation's support: meeting project leaders, pre-selection of projects, monitoring post-funding commitments.
Project Management Partnerships Data Analysis Writing