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Laetitia A.LA

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Freelancer profile translated to English.
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About Laetitia

Content creator specialized in the lifestyle and movement universe, I help sports brands, aesthetic venues, hybrid concepts, and unique places enhance their universe through authentic, immersive, and deeply human content.

After a year in Australia and several trips to Asia and Europe, I have developed a unique field expertise, a sunny creativity, and a particular sensitivity for capturing the energy of a place, a body in motion, and an experience to be lived.

Trained in communication and marketing, I now combine strategy, intuition, and international experience to create content that inspires, engages, and encourages action.

Before going freelance, I held positions with a European scope, being bilingual in English, where I was responsible for marketing projects and international product communication strategies: launching products in several countries, coordinating teams, managing 360° campaigns, creating materials adapted to different markets, budget management, KPI monitoring, and presence at international trade shows: I developed a solid and structured strategic vision.

Today, I put this dual expertise — field & strategic marketing — at the service of those who make things vibrant, move, and inspire. Whether it's a sports brand, a sports studio, a sunny coffee shop, an aesthetic venue, or a unique concept, I help you tell what makes you unique — and reach those who will recognize themselves in it.

✨ What I offer:
• Content creation: photos, videos, Reels, immersive vertical capsules
• Social media strategy & management: storytelling, editorial line, positioning
• Lifestyle & sports writing: articles, mini-guides, notebooks, SEO content
• UGC: natural, embodied, and dynamic content for brands & concepts
• Support: brand image, visual identity, universe
  • English

    Native or bilingual

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Lyon (up to 50km)

Experience

  • LAcommunitymanagement
    Community manager
    February 2026 - Today (6 months)
    Lyon, France
    • Digital communication strategy
    • Social media animation and management
    • Gyms - Concept stores - Unique venues
    Social media management Digital communication Project management social media strategy Personalized support
  • Office Concept, Miribel
    Marketing and communication manager
    ARCHITECTURE AND URBAN PLANNING
    April 2025 - October 2025 (6 months)
    Miribel, France
    • Management of the marketing and communication strategy for two brands, from go-to-market definition to budget management.
    • Implementation of 360° communication: creation of sales support tools, social media animation, newsletter design, website management and updates, as well as translation and adaptation of materials.
    • Event management: organization and coordination of trade shows, client events, and field visibility actions.
    Project management Communication strategy Digital communication Community management Web marketing strategy
  • CARRIER, HVAC EUROPE
    Product communication officer
    MECHANICAL ENGINEERING
    September 2019 - April 2024 (4 years and 7 months)
    01120 Montluel, France
    • Bilingual English position, with a European scope.
    • Responsible for managing projects and product communication strategy internationally.
    • Management of new product launches: design and deployment of multi-country communication campaigns, in coordination with local marketing departments.
    • Cross-functional management of project teams and animation of the European marketing network to ensure message consistency and action performance.
    • Creation of sales arguments and marketing materials adapted to different markets, followed by performance analysis (KPIs) and formulation of recommendations.
    • Participation in international trade shows and development of strategic recommendations to enhance brand visibility and impact in their markets.
    Project management Digital communication Communication strategy International trade International relations

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Education

  • Strategy & Project Management
    2023
    Stratégie & Gestion de Projet
  • Master of Communication Management
    Campus HEP Lyon
    2019
    Master Manager de la Communication

Skill set

Categories