Laetitia Aubry

Partner at INPHINE – Consulting firm in AI strategy, transformation, acculturation, and change management.

Supporting general management, business teams, and non-technical organizations in the pragmatic adoption of AI.

Advising general management on AI challenges, particularly generative AI: uses, risks, human impacts, managerial transformation, and communication.

Facilitating acculturation workshops for executives, managers, and operational teams.

Framing business needs and identifying high-value AI use cases.

Prioritizing use cases based on business impact, feasibility, data dependencies, risks, and adoption capacity.

Designing adoption pathways: workshops, guides, prompt libraries, FAQs, educational materials.

Formalizing executive deliverables: summary notes, executive committee presentations, decision matrices, action plans.

Supporting change management: overcoming barriers, stakeholder alignment, internal messaging, transformation communication.

Raising awareness of responsible AI issues: confidentiality, GDPR, AI Act, biases, traceability, and best practices.

=> Member of the Numeum AI Commission

Steering the communication strategy for the property development subsidiary of Société Générale, in a demanding, multi-entity, cross-functional, and transforming corporate environment. Designing messages for all internal and external stakeholders (including PR) and all media. Advising General Management and the Executive Committee on reputation, internal transformation, sensitive communication, and public speaking.

• Steering transformation communication around new tools, processes, digital uses, and organizational changes. Organizing and facilitating group formats: conventions, seminars, talks, workshops, hackathons...

• Cross-functional coordination between business units, IT, HR, group compliance, and external partners. Managing an annual budget of approximately €1M with KPI monitoring, control points, arbitration, and continuous improvement.

Cross-functional leadership combining communication, information systems, HR, and transformation in a multi-site environment. Steering transformation projects: Digitalization of communication tools and materials, processes, information flows, and business uses. Supervision of information systems: CRM, back-office/front-office tools, data structuring, and information flow improvement.

• Coordination between departments, sites, support functions, and operational teams.

• Implementation of monitoring tools, KPIs, and shared operating frameworks.

• Change management support in a context of organizational and digital transformation.