About Laelle
French
Native or bilingual
English
Native or bilingual
Experience
- the goat agencySenior Campaign ManagerCONSULTING AND AUDITSFebruary 2021 - July 2024 (3 years and 5 months)Londres, United KingdomPROJECT MANAGEMENTLead and execute impactful influencer marketing campaigns for brands such as Eucerin, Tesco, Meta, Coca Cola, Nivea, Pernod Ricard, and Lipton.Design and implement 360 campaign strategies with precise deadline and budget management.Coordinate relationships with influencers, internal and external stakeholders to align campaign execution with brand objectives.Analyze campaign performance in real-time, using insights to optimize strategies and achieve better results.Share detailed reports accompanied by relevant business proposals.TEAM MANAGEMENTFoster effective communication and collaboration within multidisciplinary teams to ensure flawless campaign execution.Provide expert leadership and support, promoting a performance-driven culture and managing resources to maximize campaign impact.Proactively address challenges and difficulties encountered within the team by leveraging individual strengths and adapting training programs.Cultivate a dynamic work environment that stimulates innovation and cohesive teamwork, thereby enhancing overall project success.
- L'Oréal SA - L'Oréal FranceDigital Content ManagerFASHION AND COSMETICSJanuary 2019 - October 2020 (1 year and 10 months)ParisPROJECT MANAGEMENTSupport on the loreal.com website redesign project with monitoring and integration of brand pages (Kérastase, Lancôme, Armani, YSL..)Management of the editorial calendar for publications on loreal.comCoordination of internal stakeholders (Finance, CSR, HR business units...) and external (agencies and freelancers)Management and monitoring of image rightsWEBMASTERINGIntegration of new loreal.com pages (via Sitecore)Reporting and bug fixing (via Jira or directly on Sitecore)Integration of all new publications, multi-format (article, stories, video..)
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Education
- Master 2 Web Management, Digital Marketing, Social NetworksSup de Pub2020Pilotage d'une stratégie social media Méthodes d'élaboration de stratégie digitales Data-driven Marketing Projet de Growth Hacking Google Adwords/ Analytics Construction d'un projet entrepreneurial
Skill set (14)
Categories
- Other