About Ladislas
French
Native or bilingual
English
Fluent
Experience
- Ladislas KramerFreelance Web Designer, Web Developer, and Graphic DesignerE-COMMERCEOctober 2020 - Today (5 years and 8 months)Paris, FranceI bring your ideas to life through high-performing experiences:- UX/UI Web Design- Development of showcase and e-commerce websites- Graphic creations: visual identity, logo, print or digital communication materials
- TeepsTraffic ManagerDIGITAL AND ITJune 2020 - September 2020 (3 months)Ville de Paris, Île-de-France, France- Creation of visual briefs- Management of acquisition campaigns for clients (Total, But, Suez, ...)- Launching campaigns on Facebook and Instagram- Daily monitoring and optimization of performance (Facebook Business Manager and Google Analytics)- Budget setup and monitoring- Writing weekly reports for each client- Monthly performance presentations to clients (analysis, learnings, next steps)
- Club ACMFWeb Marketing ManagerHEALTH AND WELLNESSOctober 2017 - June 2020 (2 years and 8 months)Région de Paris, FranceGraphic Designer:- Graphic creations: logos, press ads, roll-ups, posters, web banners, promotional emails, sales presentations, templates, business cards, etc.Web Project Manager:- Management of the complete redesign of the member website (Drupal CMS)- Administration and management of member and prospect websites (Drupal CMS)- Management of the creation of the showcase website for our new startup Facivi (Oneprez platform)- Management of the creation of a new multi-channel, multi-service, and multi-client web platform (React JS) > scoping meeting, writing the expression of need and specifications, launching the call for tenders; agency selection- Implementation of an UX/UI monitoring solution (Smartlook) to improve user experience- Creation of an online savings simulator- Reporting- Monitoring UX/UI best practicesGrowth Hacker:- Acquisition: SEO, Google Adwords display, emailing, social media creation and SMO (Facebook, Linkedin, Twitter), affiliate marketing, partnerships- Inbound Marketing: implementation of newsletter signup, guide download, catalog integration, chatbot, and Google customer reviews- Retention: community management on social media, retargeting implementation, design and sending of newsletters to subscribers- Optimization: A/B testing, monitoring and analysis of audience, behavior, acquisition, and conversion KPIs (Google Analytics)- Monitoring of Digital Marketing trends and best practices.
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Education
- Master's DegreeNovancia Business School Paris2016Née de la fusion d'Advancia et de Négocia, Membre de la Conférence des Grandes Ecoles (Top 30 des écoles de commerce) et membre de la Chambre de Commerce et d'Industrie de Paris Ile-De-France (CCI Paris IDF). J'y ai été diplômé d’un Grade Master en Business Development avec une spécialisation en Marketing Digital. Aujourd'hui la marque Novancia a disparu suite au rachat par l'ESCP Europe.
Certifications
- Create and Apply a Graphic CharterOpenClassrooms2021