About L.
English
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French
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Experience
- Lacy LeedPhotographer / VideographerFASHION AND COSMETICSOctober 2025 - Today (8 months)Paris, FranceVideo and photo production for brands.Collaboration with creative teams to design concepts, write scripts, and prepare locations and props.Organization and supervision of shoots.Editing and retouching: selecting sequences, adding effects, text, and music for a professional and attractive result.Delivery and optimization of content for social media and websites, respecting brand identity and guidelines.Assisting brands in showcasing their products, highlighting the aesthetics, authenticity, and story of each collection.
- French in SpiritSocial Media VideographerCULTUREOctober 2024 - October 2025 (1 year)Fontainebleau, France• Define the objective and target audience: clarify the message, target audience, and video style.• In-depth research and preparation: spend several days studying a topic in detail to ensure content quality.• Organize interviews: contact, prepare, and film experts to enrich the video.• Planning and writing: write a script or structured plan based on research and testimonials collected.• Prepare equipment and locations: choose and prepare shooting locations, check equipment, microphones, lighting, and accessories.• On-site setup: organize the framing and control the lighting.• Filming: shoot according to the script and planned order, with multiple takes if necessary.• Import and organize: transfer footage to the computer, name and organize it.• Video editing: cut, assemble, add transitions, effects, text, and music.• Color grading and audio mixing: correct colors and balance sound.• Final check: review the entire video, correct errors, add subtitles.• Export: choose the appropriate format and resolution for YouTube and social media.• YouTube optimization: create a catchy title, clear description, relevant tags, and an attractive thumbnail.• Publication: schedule or upload the video.• Promotion and interaction: share on social media, respond to comments, engage the community.• Performance analysis: track statistics (views, watch time, engagement) and adjust strategy.
- Solid Design StudioIndependent DesignerRETAIL (SMALL BUSINESS)January 2024 - Today (2 years and 5 months)Paris, FrancePROJECTS (CONSULTING & MANAGEMENT)- Photo shoots (lifestyle, still life, pack)- Audiovisual production (Music videos, commercials, social media, documentaries, corporate)- Product Design (packaging / POS / VAP)- Space Design (brand experience / event production)MISSIONS- Brief intake, needs analysis & validation- Research & documentation (market, competition, trends, etc.)- Recommendation formulation- Definition & assessment of necessary resources- Sourcing & assembly of the production team (specialized consultants, creatives, technicians) and team management- Planning & lead of key project stages (kick-off, follow-up meetings, deliverable presentations, etc.)- Planning & monitoring of production stages within deadlines- Creation of production documents (quotes, recommendations, specifications, PPM, service sheets, etc.)- Coordination of creative and production processes respecting production workflows- Verification of iterative & final deliveries- Resolution of blocking points & provision of solutions- Administrative follow-up (onboarding new suppliers, accident reports)- Legal follow-up (contracts, image rights)- Budget definition & monitoring of project financial profitability: expenses, budget negotiation- Archiving of project documentation & final deliverables- Results analysis & reportingCurrent results:• 200% traffic increase in the first 3 months for an event group• 24% increase in conversion rate for a construction company• Advertising and social media campaigns saw a 20% increase in organic traffic in six months
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Education
- Masters of Art, M2American University of Paris2013International Communications
- Bachelor of ArtLoyola University of Chicago2023Major Psychology, Major Sociology, Minor in Art