Alexandre Lacroix

Alexandre Lacroix, senior marketing manager, Paris 18th

My mission: Strengthen the awareness of your brands and make your products or services essential!

What they say about me: "enthusiastic, flexible, solution-oriented, involved, a person with whom it is a pleasure to collaborate and delve into subjects"

✓+12 years of experience in marketing & sales

✓B2B, B2BtoC FMCG Brand & Product management (+12 years)

My mission: develop the performance of the Camel, Winston, Fleurs du Pays brands and product categories in the French market and prepare the transition to neutral packaging (Branding ban)

Development of marketing segmentation

Brand and product positioning according to targeted personas

Development of the launch plan (Go to market)

Product design and development in collaboration with R&D and factories

Development of the 360° brand and offline product activation plan (POS displays, PR...) & Online (Facebook ads, display ads...)

Launches carried out:

2 innovative brands (Ploom & Logic pro)

2 new product categories

+20 products during my career at Japan Tobacco International

✓Senior Marketing manager B2B, services (6 months)

My mission: create a marketing department for the Digital BU of the Blue Soft group

Development of marketing strategy (customer segmentation)

Scoping of service offerings (UX / UI & digital solutions development)

Creation of sales support tools

Development of the BU's digital strategy (Inbound: white paper..., Outbound: Linkedin ads...)

Development of CRM strategy and customer journey

Organization of the IT & Cybersecurity 2022 trade show

Skills:

✓Management of international cross-functional projects

✓Implementation of adapted KPIs and analysis

Budget management

✓Mastery of inbound and outbound marketing acquisition levers

✓Copywriting

My daily reading and podcasts: Branding, customer experience, and tech