Lacen Lamghari

Email Marketing Strategist & Copywriter Expert

Expertise: Retention Strategy | Psychological Copywriting | B2B & B2C Automation

"I don't just send emails; I build conversion systems based on collective thinking and behavioral analysis to turn every touchpoint into a growth opportunity."

As an Email Strategist, I support companies in designing and executing complex relationship systems. My approach is based on Copythinking: a thorough thinking method that precedes writing, allowing for perfect alignment of the message with the audience's psychological drivers.

Strategy & Architecture: Existing audit, advanced database segmentation, and customer journey definition (Customer Journey Mapping).

Performance Copywriting: Writing persuasive sequences (Nurturing, Sales, Welcome Series) aimed at maximizing engagement and ROI.

Automation & Marketing Automation: Setting up intelligent workflows (behavior-based triggers) for ultra-personalized communication at scale.

Continuous Optimization: Rigorous A/B testing of subject lines, email structures, and calls to action (CTAs) for constant improvement of open and click rates.

Management of large-scale campaigns aimed at strengthening brand leadership and user loyalty through targeted and scalable communications.

B2B Lead Nurturing: Creation of multilingual automated sales funnels (French/Dutch), including database structuring and writing high-conversion sequences for the Belgian market.

Acquisition & Growth: Collaboration on complex sales funnel projects (SEO Landing Pages + Emailing) to convert cold traffic into qualified leads.

E-commerce Developer & Webdesigner | Digital Marketing Specialist | Conversion Rate Optimization (CRO)

Expert in digital marketing tools, I optimize every pixel of your platform to maximize your ROI.

Versatile E-commerce Expert, combining technical web development skills, a strong design sensibility, and a strategic marketing vision. Specializing in creating high-performance transactional platforms, I focus on aligning technological solutions with brand business objectives.

Webdesign & UX: Mockups, visual identity, mobile-first ergonomics.

Development: E-commerce CMS, responsive integration, performance optimization.

E-commerce Marketing: Technical SEO, content strategies, automation, and sales data analysis.

Web developer and designer specializing in e-commerce, I merge visual creativity with technical expertise. From graphic design to the integration of complex sales funnels, I master the entire value chain of an online business.

I design intuitive and user-centered interfaces (UX/UI).

I build robust, fast, and SEO-optimized stores.

I deploy acquisition and retention strategies that truly boost revenue.