Freelancer profile translated to English.

Description

I help B2B and e-commerce companies generate more leads or sales through measurable acquisition strategies: Meta Ads, Google Ads, landing pages, tracking, and reporting.

My approach: I don't just optimize campaigns, but the entire acquisition chain. I work on creative angles, audiences, messaging, conversion pages, forms, conversion events, UTMs, CRM, and performance tracking.

Goal: Understand what truly drives results, improve what works, and cut what unnecessarily consumes budget.

I specialize in:

• Meta Ads, Google Ads, LinkedIn Ads

• B2B lead generation

• E-commerce acquisition

• WordPress, Wix, Elementor, Cornerstone landing pages

• GA4 / GTM / pixels / conversions tracking

• Looker Studio dashboards

• Brevo / HubSpot CRM

Examples of projects:

• École des Pierres: CPL reduced by 49% vs. previous year on Meta Ads

• Jambon Ibérique: CPA divided by 3 in e-commerce

• yam magazine: acquisition of print + digital subscriptions

• Fabioli: structuring a franchise lead acquisition funnel

• Meet & Fabrik: Meta / LinkedIn campaigns and local performance tracking

Possible projects:

account audit, campaign launch or restructuring, CPL / CPA / ROAS optimization, tracking implementation, landing page creation, reporting, monthly acquisition support.

I mainly work with B2B SMEs, e-commerce businesses, training organizations, media companies, franchises, and marketing teams looking to structure their acquisition.

My method: clarify the offer, identify friction points, prioritize high-impact actions, measure properly, optimize. No unnecessary complexity. Just a clear system: acquisition, conversion, measurement.

Based in Lyon, available remotely and occasionally on-site.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 10km)

Ecole des pierres
Meta Ads Consultant
EDUCATION AND E-LEARNING
November 2025 - February 2026 (3 months)
Paris, France
For École des Pierres, a lithotherapy training organization, I supported the implementation of acquisition campaigns on Meta Ads to generate registrations for their training programs.

The support focused on two key periods:

Black Friday 2025: Conversion-oriented campaigns to promote training offers;
Lithotherapy Summit 2026: Lead generation campaigns to grow the audience and convert participants into training subscribers.

I worked on campaign structuring, creative angles, audiences, ad copy, performance tracking, and continuous optimization.

Result: CPL reduced by 49% compared to the previous year.

Objective: Transform the commercial and editorial highlights of École des Pierres into measurable acquisition levers, with campaigns capable of generating qualified leads and then nurturing training sales.
Lead Generation Meta Ads
AU COEUR DES VILLES
Traffic Manager
PRESS AND MEDIA
October 2025 - Today (10 months)
Paris, France
For yam magazine, I support the acquisition strategy on Meta Ads with a clear objective: generate new magazine subscriptions.

I intervene across the entire performance chain: defining creative angles, writing ad copy, structuring campaigns, tracking results, and continuous optimization.

The work specifically involves:
Creating conversion-oriented Meta Ads campaigns;
Generating print + digital subscriptions;
Testing creative angles around gastronomy, chefs, recipes, and lifestyle;
Writing headlines, body copy, titles, and descriptions;
Briefing visuals and videos for ad creatives;
Optimizing audiences, placements, and budgets;
Analyzing CPA, conversion rate, and return on investment;
Improving the funnel between advertising, landing page, and subscription;
Implementing lead magnet / newsletter mechanics to nurture conversions.

Objective: Transform interest in yam magazine's gastronomic world into measurable subscriptions, while highlighting its editorial positioning: today's French gastronomy, told through its chefs, places, products, and know-how.
Meta Ads E-commerce Google Data Studio
jambon-iberique.com
Meta Ads Consultant
E-COMMERCE
August 2025 - January 2026 (5 months)
Paris, France
For Jambon Ibérique, I supported the implementation and optimization of Meta Ads campaigns with a clear objective: improve the profitability of advertising investments and generate more e-commerce sales.

The support focused on:

Structuring Meta Ads campaigns;
Optimizing budgets and advertising spend;
Analyzing audiences, creatives, placements, and purchase funnels;
Continuous performance improvement;
Monitoring CPA and profitability indicators;
Adjusting advertising angles to better showcase the product offering.

Result: CPA divided by 3, with a record performance for the account.

Objective: Transform Meta Ads into a profitable growth lever for e-commerce, by significantly reducing acquisition costs while maximizing sales.
Meta Ads E-commerce Facebook Ads Meta Ads Expert