Freelancer profile translated to English.
Back to original languageAbout Kytu
I design **communication systems for businesses that sell recurring group programs**, so that each launch no longer feels like starting from scratch.
I combine communication strategy, behavioral thinking, email marketing, automation, and user experience to build journeys that accompany people from the moment they discover a project until they decide to join, and keep that relationship alive between one launch and the next.
Since 2018, I have worked with over 60 clients, from entrepreneurs to organizations like the IDB or UNDP.
Today, I specifically support businesses that sellgroup programs, certifications, memberships, and retreats,helping them transform improvised communication into a system that continues to function between one launch and the next.
Spanish
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- Kytufina.comFreelance | Growth & Conversion StrategistJune 2017 - Today (9 years and 2 months)Asunción, ParaguayI participated in launches exceeding USD 100,000, multichannel campaigns, and growth strategy development for B2B.
- HEPIC Content MarketingSenior CopywriterAugust 2022 - August 2024 (2 years)Montevideo, Montevideo Department, UruguayI worked full-time as a copywriter and content strategist for clients in various sectors, developing content for LinkedIn, sales pages, email campaigns, and institutional communication. Production focused on complex sales, with an emphasis on B2B storytelling, email marketing, institutional communication, and demand generation for digital products.
- SuperhábitosFreelance Senior CopywriterFebruary 2019 - December 2021 (2 years and 10 months)ArgentinaI worked closely with design, support, and digital marketing teams to implement automations, optimize open, click, and conversion rates, and improve the user experience throughout the funnel.
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Education
- Master of LawsTrinity College Dublin2018Master of Laws
- Copywriting and Web Content WritingBig Bang Conversion2018Copywriting y redacción de contenidos web