About Kyryl
Mobile app marketing & AppsFlyer attribution expert with 8+ years of experience. Helped 100+ subscription apps with AppsFlyer setup, postback configuration, iOS SKAN attribution, Meta AEM, and conversion signal engineering.
Results:
→ Scaled an app from $2k to $104k MRR in 12 months
→ Co-managed a $1M/month app install campaign
→ Personally managed budgets up to $500k/month across Google Ads, Meta Ads & Apple Search Ads
→ Scaled a productivity app 3X in a month using Google App campaings
Niches: health & fitness, finance, utilities, productivity and more. Worked on the platform side for Meta & Twitter ad partners. Message me — I'm ready to help grow your app
English
Fluent
Ukrainian
Native or bilingual
Russian
Native or bilingual
Serbian
Conversational
Remote only
Primarily works remotely
Experience
- Self-EmployedMobile User Acquisition & Attribution ConsultantDIGITAL AND ITDecember 2022 - Today (3 years and 8 months)- Independent mobile app marketing consultant specializing in paid user acquisition and mobile attribution- Helped 100+ app businesses with AppsFlyer setup and optimization — postback configuration, media source connection, in-app event mapping, deep linking, and conversion signal engineering- Hands-on experience with SKAdNetwork attribution, Meta Advanced Event Measurement (AEM), and Google On-Device Measurement (ODM)- Managed Google App Campaigns, Meta Ads, and Apple Search Ads with monthly budgets up to $500K across US, UK, EU, Canada, Australia and LATAM countries.- Scaled an app from $2k MRR to $104k MRR in a year keeping margins in place- Achieved $2k MRR for an app using only ASO – $0 paid ads budget (small but satisfying)Tools: Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, Adjust, Firebase
- AdaptyMobile User Acquisition ManagerDIGITAL AND ITMarch 2025 - December 2025 (9 months)- Managed paid user acquisition and mobile app marketing for Adapty's client portfolio — subscription apps across multiple verticals- Ran performance audits on Google App Campaigns, Meta Ads, and Apple Search Ads accounts, identifying inefficiencies in campaign structure, bidding, and event optimization- Provided hands-on AppsFlyer and Adjust attribution consulting: postback configuration, in-app event mapping, conversion signal engineering, and SKAdNetwork setup- Launched and managed web-to-app (web2web) acquisition flows to diversify traffic sources beyond traditional app install campaigns.Tools: Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, Adjust, Firebase, FunnelFox
- VistaCreate (ex Crello)Mobile User Acquisition ManagerDIGITAL AND ITNovember 2021 - December 2022 (1 year and 1 month)Kyiv, Ukraine- Led hands-on mobile app user acquisition for VistaCreate (formerly Crello), a creative design app.- Managed $300K+/month in ad spend across Google App Campaigns, Meta Ads, Apple Search Ads, and TikTok Ads- Reduced cost per trial by over 50% through systematic bid optimization, creative testing, and audience segmentation- Grew paid acquisition volume 3x while maintaining efficiency targets- Worked with the analytics team on AppsFlyer mobile attribution — configuring postbacks, validating conversion data, and troubleshooting attribution discrepanciesTools: Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, AppsFlyer, Firebase
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Education
- Bachelor's Degree In LinguisticsKyiv National Linguistic University2017English & Chinese Language & Literature
- Digital StrategyKAMA – Kyiv Academy of Media Arts2021Any Advertising Campaign Starts With the Strategy Development. Even the Best Creative Idea Will Not Work if There Is No Marketing Research and Planning. In This Course, I Learned How to Create Clear and Effective Strategies That Can Be Described in Two Simple Words. The course was based on the study of the fundamental principles of modern marketing and provides an analysis of the decision-making process, ways of conveying messages to consumers, and building communication strategies. It also elaborates on using the specific tools for working with target audiences, segmentation, conducting research, developing a brand model, choosing communication channels, and evaluating effectiveness.