Freelancer profile translated to English.

Description

Strategic planner living in London.

5 years of experience between Paris, Dubai and the UK.

Having already worked for brands of all sizes and with varied challenges.

Latest freelance projects

- Marketing and communication audit for a beauty leader in partnership with a German agency.

- Communication strategy for a nascent shampoo brand.

- Social media strategy for an account highlighting indigenous peoples

Industry field of expertise

Languages

Workplace preferences

Remote only

Primarily works remotely

Droga5 LONDON
Senior Strategist
July 2024 - Today (1 year and 11 months)
• Working on the Philips Domestic Appliances global account: helping the launch of the new brand platform, writing proactive activation briefs
• Updating strategy for the new Amazon books campaign
• Co-leading strategy on a pitch for Arsenal
• Launching the new brand platform for Everland, a pet food brand: 'Let pets be pets'
BETC Paris
Strategist
October 2020 - June 2024 (3 years and 8 months)
• Co-led global strategy for Saudi Tourism Authority, E.Leclerc (the french Tesco), EDF
energy, Bouygues telco
• Produced a large report about the future of the French middle-class
• Developed internal projects for BETC's C-level executives Previous projects:
• Led a rebranding mission for the French Red Cross
• Worked on the election campaign of the French Socialist party
• Helped on Moët&Chandon, Kinder Europe, Michelin, Boucheron
• Built Prosumers Reports, proprietary reports on diverse topics: Beyond COVID, Future of Aging, Health & Hygiene, Tech Forward, Covid Generation, Women forward…
ISCOM Communications school
Lecturer
September 2023 - June 2024 (9 months)
Courses about brand strategy, the creative brief & the insight.
Gave lecture to a classe of 40 students throughout the year.