Freelancer profile translated to English.

Description

🎯 Digital Marketing & Growth Consultant | SEO • Social Media • Ads • Customer Journey

Graduated with an MBA in Digital Marketing & Business (EFAP Paris), I support companies, startups, and SMEs in developing their online visibility and performance through effective and measurable marketing strategies.

🔹 Key Skills:

• Digital & Acquisition Strategy: Design and management of results-oriented marketing plans.

• SEO & Content Marketing: Optimization of natural referencing, creation of high-performing content, improvement of Google visibility.

• Social Media Management: Development of editorial calendars, creation of engaging content, community management (Instagram, TikTok, LinkedIn).

• Digital Advertising (SEA & Social Ads): Configuration, monitoring, and optimization of Google Ads and Meta Ads campaigns to maximize ROI.

• Website Management & Optimization: Improvement of UX/UI, optimization of user journeys, implementation of analysis tools to increase conversions.

• Customer Journey & Loyalty: Conversion funnel analysis, strategic recommendations to streamline user experience and enhance customer satisfaction.

• Analysis & Performance: KPI monitoring, detailed reporting, and continuous optimization plans.

🔹 Use of AI Tools for Support:

Integration of generative AI tools (text, visuals, automations) to accelerate production, enhance creativity, and improve operational efficiency, while ensuring professional quality deliverables.

💡 My Approach: Leveraging my digital marketing and customer experience management skills to drive business growth through a rigorous methodology and constant monitoring of new trends.

✅ Available for:

• One-off projects

• Long-term support

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Orange Cyberdefense
Operational and Digital Marketing Officer
PUBLIC SAFETY
September 2024 - September 2025 (1 year)
Paris, France
Managed B2B campaigns (lead generation, awareness, up-selling) for SME and large account segments. Executed marketing campaigns for mid-market/SME/large accounts, created and optimized marketing materials (fact sheets, newsletters, videos, mailings, sales tools), organized client events (webinars) & managed sales teams, managed digital campaigns (SEO, social ads) with agencies, optimized web customer journeys (UX/UI, SEO, copywriting), contributed to the digital strategy of the client portal (loyalty, engagement, usage), managed CRM (nurturing, automation, retargeting), analyzed performance & reported (KPIs, BI, recommendations), conducted market research, benchmarks, optimized processes, and set up project timelines.
Gestion de projet Stratégie webmarketing stratégie digital Gestion de base de données Création de contenus
Manergy
Event Communication Officer
ENERGY AND UTILITIES
September 2023 - February 2024 (5 months)
Gennevilliers, France
Organized internal and external events, Community Management (LinkedIn), Communication and Marketing Strategy, Participated in the company's new Brand Strategy (New graphic charter, new website, new identity, new strategy)
Homexpress ⚡️
Community Manager
REAL ESTATE
September 2022 - January 2023 (4 months)
Paris, France
Press (article writing), Content creation (Instagram, Tiktok, LinkedIn), Newsletter, Website (Wordpress), Photo shoots