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Kyleigh WawakKW

Kyleigh Wawak

CX, AI, & Innovation Strategy

€1,736/day
London, GB
15+ years

Average response time: 1 hour

About Kyleigh

I help the world's most trusted brands turn ambitious visions into measurable customer and commercial outcomes. Over 15 years, I've advised C-suites at bp, AB InBev, Heathrow, Marks & Spencer, Currys, and PepsiCo on customer experience strategy, AI and digital transformation, and Salesforce-powered business models — originating and enlarging deals worth $10M to $19M per annum.

Most recently, as RVP of Salesforce's EMEA Innovation Consulting practice and now Customer Solutions Director at Globant, I've led agentic AI strategy, ethnographic research, service design, and c-suite facilitation across complex multi-stakeholder programmes.

I bring equal fluency in strategy, human-centred design, and enterprise technology — plus faculty-level expertise teaching Design Thinking at the Culinary Institute of America and entrepreneurship as co-owner of Bobo Wines.

Available for: CX strategy, AI/digital transformation strategy, innovation sprints, executive workshops, service design, consumer goods innovation.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Globant
    Director, Customer Solutions
    TECH
    January 2025 - Today (1 year and 5 months)
    London, UK
    I advise Globant retail, consumer goods, travel, and hospitality customers on digital transformation powered by AI and data to grow their businesses and create exceptional customer experiences. I guide customers to help them understand, define, and execute on agentic AI strategies and initiatives by leading with user/customer experience and business outcomes. My focus is on creating opportunities for Salesforce implementation programmes by aligning business objectives, user needs, and technology capabilities.
    AI Strategy Digital Transformation Agentic AI Customer Experience Strategy Workshop Facilitation
  • Salesforce
    Regional Vice President, Innovation Consulting
    TECH
    October 2016 - September 2024 (7 years and 11 months)
    London, UK
    I led the Retail & Consumer Goods and Travel & Hospitality vertical of an EMEA-wide strategic innovation team with the mandate to drive customer-centric digital transformation for Salesforce's top customers by serving as trusted advisors to the c-suite. I created provocations and thought leadership to help leaders think boldly, executed deep qualitative and quantitative research to identify insights and opportunities, and collaborated closely with customers to co-create future visions, business models, and customer experiences, all powered by data, AI, and the Salesforce platform.

    Transformed and grew Ignite EMEA’s design and innovation practice:
    • Established Ignite EMEA’s ethnographic research practice, co-created and led design-thinking training program “WorkDifferently” to uplevel and upskill innovation practice
    • Redesigned and reset UKI Ignite team together with leadership by hiring and onboarding new research, design, and strategy talent remotely at the start of the Covid-19 pandemic.
    • Led EMEA Innovation Practice team of 12 skilled strategists, researchers, and designers
    • Delivered pro bono engagements sponsored by UKI CEOs
    Led engagements for top Salesforce customers such as:
    • Definition and visualisation of retail media strategy for major UK electronics retailer influencing $3M in pipe and a positive board level decision to move forward with the strategy
    • Transformative partnership between global oil & gas company, Salesforce, and Accenture to enable customer-centric, net zero future ecosystem, resulting in $19M per annum deal
    • Digital transformation to drive personalised commercial interactions at scale resulting in additional £200M annually for major UK airport
    • Vision for luxury guest experience for new flagship London property of premium hotel group resulting in $10M deal
    • Customer-centric operating model and tools for on-trade teams of global drinks company
    Design Thinking Digital Transformation Workshop Facilitation Innovation Qualitative Research
  • The Food Business School at the Culinary Institute of America
    Faculty
    EDUCATION AND E-LEARNING
    January 2018 - Today (8 years and 5 months)
    I teach Design Thinking in Food Business to F&B professionals and entrepreneurs as part of the required coursework for Master of Professional Studies in Food Business. The course guides learners through the design process from problem framing through research, ideation, and prototyping to developing their business idea.

    My key responsibilities and achievements include:
    • Design and deliver all content online and asynchronously to global cohort of learners, grounded in case studies from my professional and entrepreneurial experience
    • My course is consistently rated highest in the program by learners for rigour of content, depth and detail of feedback given, and quality of instruction
    Instructional Design Design Thinking Food and Beverage Innovation Teaching

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Education

  • BAAccountancy, Thematic Sequence in Russian Folklore
    Miami University
    2004
    BAAccountancy, Thematic Sequence in Russian Folklore
  • -AS Culinary Arts
    Kendall College
    2007
    -AS Culinary Arts

Skill set

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