Kuidja T.

Conception of the complete visual identity and a "ready-to-use" brand guide for Third Circles, a Dutch cultural association. Adapted into print materials (cards, flyers), UI & design system for the website: a 35% increase in visits. Creation of the brand strategy and visual identity for the association/media.

Founding of Weïyena, an inclusive hair brand uniting a community of 3000+ clients on Instagram, TikTok, and Facebook. Complete brand management: Visual identity, brand guide, print (packaging, flyer, banner), digital: e-commerce website UI/UX, image and video content, generating a ROAS of 3.2 on Meta Ads marketing campaigns. Creation of workshops and fun tools about hair for children and adults. Operational management: planning, budget, inventory management, and supplier follow-up.

Lead UI designer on 5 products (including Alex·Qualitel and Puppy Scouts): Prospecting, client brief, market research, user research, creation, mock-up, testing, follow-up. Design of illustrations and prospecting materials for internal and commercial communication, facilitating team communication. Facilitation of workshops between the team and stakeholders, improving the quality and speed of decision-making.