About Kseniia
Strategy consultant with 7+ years of experience at PwC and as an independent consultant. Have 3+ years of marketing-focused experience. Key industries are Retail, FMCG, Health & Beauty, Real estate. Currently work mostly in the Middle East and CIS countries.
Russian
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Vienna (up to 50km)
Experience
- PEM strategySenior ConsultantCONSULTING AND AUDITSMarch 2024 - May 2024 (3 months)Riad, Saudi Arabia- Growth strategy development for the top-2 commercial real estate developer in KSA- Primary consumer research, incl. 12 in-depth interviews, mystery shopper in 9 malls, analysis of 2,500 Google reviews, quantitative survey for 500 respondents- Mall tenant mix analysis and optimization- ‘White space’ analysis and roll-out potential identification- E-commerce opportunities identification and assessment
- PEM strategySenior ConsultantCONSULTING AND AUDITSOctober 2023 - January 2024 (4 months)Riad, Saudi Arabia- Growth strategy development for the top-1 restaurant group in KSA, across 4 casual dining and fast casual restaurant chains- Primary consumer research, incl. mystery shopper in 22 restaurants and quantitative survey for 500 respondents- Menu mix analysis and optimization
- Bluered GlobalManagerCONSULTING AND AUDITSAugust 2023 - September 2023 (1 month)Almaty, Kazakhstan- Data collection and in-depth analysis across 4P (product, place, price and promo) for the top-5 carbonated drinks producer / distributor in Kazakhstan, across 3 key brands- Development of strategic recommendations on distribution, pricing, and consumer- Calculation of price elasticity and identification of optimal price for top SKUs
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Education
- MSc MarketingWU (Wirtschaftsuniversität Wien)2024
- BSc EconomicsThe Higher School of Economics2014