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Ksenia K.KK

Ksenia K.

MARKETING FOR B2B and STARTUPS

€250/day
Budapest, HU
8-15 years

Average response time: 1 hour

About Ksenia

I help B2B businesses, startups and impactful brands grow through strategic marketing, GTM planning, communications, and fundraising support. With over 12 years of experience and 50+ projects across B2B, SaaS, DeepTech, AgTech, EdTech, and e-commerce, I bring a proven track record of turning ideas into traction, visibility, and funding.

What sets me apart? I combine strategic thinking with execution. I’ve helped startups define their positioning, reach product–market fit, build scalable lead-generation engines, and secure €230K+ in grants. I’ve also supported fundraising rounds, from pitch decks to VC outreach, and helped teams get accepted into top accelerator programs.

Whether you're launching a new product, scaling into new markets, or refining your brand and messaging, I can help you:

  • Craft a clear and differentiated value proposition
  • Build and execute go-to-market strategies
  • Drive targeted traffic through digital campaigns and partnerships
  • Create high-converting landing pages and content
  • Pitch to accelerators and investors
  • Establish thought leadership and brand visibility

I’ve worked closely with founders, technical teams, and growth marketers — often acting as a one-person marketing department or interim CMO in early-stage teams. I know the business pace, the pressure, and the opportunities.

🌍 Passionate about sustainability, innovation, and tech with real-world impact, I’m also a certified startup mentor and a frequent speaker at marketing and startup events.

I’ve travelled to 27 countries, learning to speak the language of your customer — wherever they are.

If you’ve got a strong idea, product, or purpose-driven brand — let’s make sure the world hears about it.



  • English

    Native or bilingual

Can work on-site
Budapest (up to 50km)

Experience

  • Stratups, B2B
    PARTNER & MARKETING LEAD
    January 2021 - Today (5 years and 5 months)
    Budapest, Hungary
    • Identified positioning, tone of voice (TOV), target segments, and channels to achieve product–market fit (PMF)
    • Managed all aspects of digital marketing, public relations (PR), online and offline events, partnerships, and overall online presence
    • Supported sales efforts and implemented process automation
    • Helped secure €230K in grants and contributed to fundraising activities
    • Created pitch decks and presentations. Presented solutions on the events.
    Fundraising Pay Per Click Advertising Content marketing Start-up Lead generation
  • D2R2 & HKBC Media Hong Kong
    HEAD OF GROWTH & MARKETING
    PRESS AND MEDIA
    January 2019 - January 2021 (2 years)
    Hong Kong, Hong Kong SAR China
    • Integrated CRM and automated processes for the Gov program in HK, reducing the time to conversion from 2-3 weeks to 3-5 days
    • Created GTM strategies for 30+ startups and SMBs
    • Organized four professional offline events and participated as a speaker alongside representatives from Shopify and Google
  • D2R2 Digital Agency
    DIGITAL MARKETING MANAGER - HEAD OF DIGITAL
    January 2017 - January 2018 (1 year)
    • Drove high-quality traffic to websites and landing pages through targeted digital campaigns and optimisation strategies
    • Developed and executed end-to-end marketing strategies, including landing page creation, media planning, and A/B testing to improve conversion rates
    • Focused on acquiring and nurturing high-priority clients with budgets of €100K+ per month, delivering measurable ROI and long-term value

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Education

  • EIT DIGITAL SPEED MASTER
    2024
    EIT DIGITAL SPEED MASTER
  • DIGITAL ADVERTISING
    2021
    DIGITAL ADVERTISING

Skill set

Categories